Put a legal AI in people's pockets — here's what changed
Quick context: I run growth at HAQQ, a legal AI platform. We're already on web with 11,000+ firms across 80+ countries. The bet I want to talk about: moving it to mobile.
The insight wasn't "people want an app." It was when they reach for legal help. On desktop, lawyers use us to draft and review — work mode. On a phone, regular people pull it out at the worst moment: right before they sign a lease, a freelance contract, a term sheet they half-understand.
Same engine. Completely different product. Desktop = "draft this for me." Pocket = "tell me where I stand before I commit."
A few things we got wrong on the way:
- Treated mobile as a smaller desktop. Wrong. The job is different, so the UI is different.
- Underestimated Arabic RTL. It's not a setting, it's real work.
- Optimized features before latency. Speed is the feature — when it's instant, people ask 10x more.
Live here if you want to poke at it: https://haqq.ai/mobile-app (iOS now, Android soon).
Question for other founders: how do you decide when a feature deserves its own surface vs being a tab in the existing product? That mobile-vs-desktop split caught me off guard.
This is gold.
Mobile is definitely a different job not just a smaller desktop. Thanks for breaking down what actually changed.