Question: Credit card upfront for your SaaS or not?
Has anyone tested how this impacts conversion to trial and from trial to paying users?
Keen to know because we'd like to test this as well.
I imagine signups to trial drop significantly but trial to pay offsets that?
We don't ask for a cc upfront right now but if we see enough evidence that it yields some nice results we'll probably test it out!
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If a SaaS requires my cc up in Front for a trial, I personally stop and look for another Solution in the market.
Interesting. Even though you can cancel at any time?
Can you elaborate a bit more on why you don't want to give your cc to start a trial?
We haven't tested both. Right now we have a conversion rate of 25% paid sign up from our free trial. Not freemium, but a free no CC trial. I think that conversion rate is freaking dynamite so we're not changing anything.
The bigger the cost of a product and the less competition the more you can get away with CC up front or "call us to schedule a demo" and no direct sign up.
If you have competition and the price isn't that high, they may go try your competitor first if the CC pops up and is a barrier and there isn't enough trust yet.
Good luck, keep killing it and if you split test report back!
Thanks for your feedback Ryan!
Nice conversion rate! :)
No.
Usually what new companies do was not required CC upfront and that brought them a lot of leads but small conversions
And as they have established themselves with solid reputation and larger revenues they required CC upfront and that brought them smaller leads but higher conversions
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I think a key question is – how important is it for the customer to try my product before they are ready to commit a credit card?
I think for most companies, the try-before-you-buy factor is important and no credit card is the right decision.
Netflix has enough brand recognition and awareness that most people know what the experience is going to be without trying it beforehand.
Nice insight Steven. That's spot on I think.
This comment was deleted a year ago.