Question for founders who run multiple SaaS products.

I am running multiple products - 2 SaaS, 1 Newsletter, 1 Community, 1 Info Products - Mostly you can run under your name or single umbrella. If you are making less than $1K MRR, you can pretty much do on your name without worrying about setting up a company. I wrote about this in Zero To Founder

But splitting into multiple separate accounts (for example Paddle suggests having different accounts for each SaaS) will make things easy when you want to sell the SaaS to a new owner.

I run under the same company when I start something just to avoid the hustle in the beginning then switch to it's own company later on. If you plan on selling then you will benefit from having a separate company/accounts/etc.

one company can manage multiple software, depending on the country and laws you have, you can have all your digital income under one "agency" name no problems, then differentiate your online identity so each product has it's name, brand and identity but in the background "developed by agency etc..." like videogames or meta that has facebook and instagram and more in one

Recently, you could consider staying with the same company because it won't require additional expenses for company registration and other costs.

Try to stick with the current company, and when you see positive responses and increased revenue, you can consider transitioning to a new one.

1. Do you run it as a freelancer or you have setup the company?

Setup a company, you're making money, play it safe :)

I used firstbase to setup mine, there's also stripe atlas or other options

2. If you have company, do you run multiple SaaS under the same company or you have multiple companies for each product?

If you're solo, do both under 1, if you have a co-founder for 1, then make two

depends on your country of residence, my 2 cents:

• Having a company is a very good idea for tax purposes
• if your multiple SaaS products has med/low MRR, it's better to run it under the same company
• having a company makes for a positive moral, and can encourage you to increase the MRR 😉

Congratulations on launching your first SaaS and identifying an opportunity for another one! It's always great to see entrepreneurs like yourself exploring new business opportunities.

Regarding your legal question, it ultimately depends on your personal preference and specific circumstances. Here are some things to consider:

Liability - If one of your SaaS products were to face legal issues, having them under separate companies could limit the potential impact on your other products. However, if you have adequate insurance coverage, this may not be a significant concern.

Branding - If your SaaS products have distinct branding and target audiences, it may make more sense to have separate companies to avoid confusing customers or diluting your brand identity.

Cost - Setting up a new company incurs additional costs such as legal fees and administrative expenses. Depending on the revenue potential of your new SaaS product, it may or may not be worth the added expense.

In terms of how other founders run multiple SaaS products, there is no one-size-fits-all answer. Some choose to operate as a freelancer or sole proprietorship, while others set up a company. Those with multiple SaaS products may choose to run them under the same company or have separate companies for each product.

Ultimately, the decision on how to structure your business should be based on your unique situation and goals. I recommend speaking with a lawyer or accountant to help you weigh the pros and cons and make an informed decision. Good luck with your new venture!

Congratulations on launching your SaaS product and generating monthly recurring revenue (MRR)! Even if you consider it a tiny amount, we all start from somewhere..

It's fantastic to hear that you're already considering scaling and expanding your offerings with another product.

Regarding your question about legal considerations, it's imperative to weigh the pros and cons of running multiple SaaS products under the same company versus setting up a new company for each one.

Although there are no one-size-fits-all answers, factors such as your risk tolerance, long-term goals, and financial and legal implications are worth considering.

Personally, as an entrepreneur who runs a digital product and innovation studio, I've found it advantageous to create a separate company for each SaaS product that I launch.

This approach provides more control and protection, as each product is its legal entity, and makes it easier to track the financials and performance of each product.

However, it also means managing more complex and costly legal and financial considerations.

Ultimately, whether to run multiple SaaS products under the same company or set up a new company for each one will depend on your specific situation and goals.

I suggest consulting with a lawyer or accountant to determine the best approach for you.

I wish you the best of luck with your SaaS ventures, and I look forward to hearing about your continued success!

It really depends, but my advice would usually be to do it in your existing company. Keep in mind that building a brand is really difficult. It is much easier to build one single brand with multiple products under it.

One disadvantage however could be that people that are disappointed in one product also won't check other products

When you're small, it's really more about your personal preference. You could run all products through a single entity with a single bank account. That keeps things simple when you don't need much more, but know it can be more work later if one of the products grows larger and you need to treat it as its own entity with its own P&L.

I am a little more OCD, so I tend to create a new legal entity with its own operating accounts and independent P&L once I feel like there's some traction with one of my efforts. But now I'm paying $200/year in LLC filing fees, $30/mo in quickbooks, etc... which may not be worth it for you.

Just my experience - doesn't sound like you have anything driving your decision at the moment so might be best to err on the side of simplicity?

I have 1 legal registered company called HikeOrders.

I run multiple products under my company.

Prioritize: It's important to prioritize your SaaS products and focus on the ones that are most profitable or have the most potential for growth. This means allocating more resources, time, and attention to these products and considering consolidating or phasing out those that are not performing well.

I'm surprised how many ppl are running multiple products for their SaaS

Managing Evoke alone takes 3 co-founders!

You can run multiple startups and mostly you won't face any legal issues unless you have enough MRR to come to some tax bracket. Also mentioning your country will help better around legal advice.

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