Question for marketing/social pros on social sharing images
Couple of questions for those who have been responsible for creating/planning/strategizing on the social (og - twitter card) images for a client or site:
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Do you (as a consultant telling the business what they should value) or the business itself value them in practice? Or are they just a checkbox?
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What is the most frustrating/difficult part of implementing/maintaining them?
Form my experience, WP plugins like Yoast make it easy to quickly add an image that will automically mark up when distributed across social channels.
Adding a social share image definitely makes a difference for engagement rates.