Question - Would this work for you? Productized UX Designerr
I'm in the process of reading/listening to Built to Sell. It's a great read so far, and it's getting me thinking and asking myself a lot of questions.
The primary one being: how does productizing UX-design offerings work?
My first thought is each phase is a product, with a set number of steps (just like the book) and can be purchased ala-carte. And I'd like to see if that's a similar mental-model to what startups/indie hackers might be looking at when searching for UX design work.
It'd look something like this....
Product 1 - Discovery
-- Outcomes
---- A user validated problem statement
---- A persona or jobs-to-be-done map
---- A user journey
Timeline - 4 to 6 weeks
Price - $X
Product 2 - Concepting
-- Outcomes
---- Multiple solutioning concepts
---- User testing insights with the concepts (does not include full design, low-to-mid fidelity designs/wireframes)
---- Formal recommendation of concept to move forward with
Timeline - 6-8 weeks
Price - $X
Product 3 - Design
-- Outcomes
---- Full product design of user journey (if purchased)
---- Error and Empty states where applicable
---- Tech teams design de-brief/collaboration
---- 6 week design support with tech teams
Timeline - 6-8 weeks
Price - $X
Product 4 - Advanced Design
For a more customized approach to a larger design problem, Contact for further information
Any thoughts or gut feelings on a design agency offering something like this?
I think it's a good idea to translate each stage into different products but you should be able to understand each client's needs and recommend which package to purchase depending on the maturity of their idea/product. In other words, you will need to be more active in pitching the right offer for each client.
Thanks for the feedback and I think you’re totally right! Understand where the client is in their design journey is going to be the most important part of pricing like this… and maybe some flexibility if they’ve got pieces of one done but want the other.
I was working at a small startup and we hired a ui/ux firm to do some ui mockups for us. We didn't want to go through the discovery phase - we had screens and wanted for the folks over there to improve them and we wanted a very fast turnaround time but they insisted on doing discovery. So i think it just depends on your customer - I aim to set expectations up front.
Makes total sense. That’s why I was thinking each of the “phases” or products could be sold independently—meet the client where they’re at instead of forcing a process.
If you don’t mind me asking, how did you find the firm y’all hired?
Tbh I was not involved in that part of the process but we went with an offshore team
Thanks for the info!