Questions on communicating the duration of private beta?
I am in the final stages of the MVP and planning to launch it in couple of weeks as a private beta for a small set of early users. I am planning to offer the platform free of cost for a limited period of time. What is your opinion on how I can communicate this to early users?
Early adopters are special. They usually want to hear often from you. Figure out a cadence that works for you, such as every week. Keep them informed into the progress and also use emails to gather ongoing feedback. Speak about the now, and also the future of what's coming.
Thanks for your inputs!
I’d set a date of when you want to start charging for it. On the home page put free until X, and include it in the app, and in the emails. Over communication is going to be your friend here. You should make a page saying why it’s free so the users know to expect some bugs. Link to that page everywhere you state that the software is free until X date.
This is a bit of great advice. Thanks a lot!