Questions to ask if your paid ads are not generating results 🧐
Questions to ask if your paid ads are not generating results:
→ Target audience
• Is my ICP/buyer persona defined?
• Am I reaching the right people?
• Are there any other settings/platforms I can try to reach them?
→ Ads
• Does my copy resonate with my target audience?
• Do I focus on the right pain points/benefits/capabilities, etc?
• Are my ad visuals engaging?
• Is my CTA effective?
→ Offer
• Is my offer clear?
• Is the incentive compelling?
• Is this the next logical step the prospect would like to take?
→ Buying stage
• Is my ad relevant to the buying stage the prospect is in?
• Do I have relevant content for this stage?
• Do I have a proper funnel set in place?
→ Landing page
• Does my landing page match the prospect's intent?
• Are prospects engaging with it?
• Does it offer a good UX?
• Does it successfully lead the prospect to the desired action?
→ Measuring & analysis
• Have I set goals and KPIs?
• Do I track the right metrics to measure my ads' effectiveness?
• Am I testing/experimenting enough?
• Do I give my campaigns enough time to show results?
• Do I utilize the right attribution methods?
• Are my conversions and web analytics working properly?
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Kinda generic, don't you think?
The truth is, most indies aren't seeing good results from ads because they haven't gotten close to product-market fit yet.
Spending on ads before PMF is equivalent to flushing money down the drain.
On the contrary, this is actually a deep dive :)
If you don't have a pmf yet, you can use paid ads in a different way to evaluate your hypothesis. This list is for those who already have a pmf and run ads :)
PS: The group where I posted this is called GROWTH, how can you grow a product without an audience that wants to use it? ;)
Wow, really, downvoted for expressing an opinion?
The group may be called GROWTH, but the site is called INDIE HACKERS.
Most people here are obviously pre-PMF, including myself.
If they're post-PMF, they're probably too busy to hang out here.
The fact is that running ads before having good word-of-mouth/reviews (which is 1 of many indicators of PMF) is just premature, it doesn't matter if they follow your checklist to a T.
I'm more surprised that you didn't make 1 mention about having product-market fit before even running ads.
I made myself clear already, if you don't see the value in the knowledge I share you can skip and move on :)