Quick case study: backlinks matter

You often hear SEOs and content marketers talking about how backlinks matter. But it usually comes with a bunch of vague case studies too.

Here's a really tangible one from me.

In May this year, we had a major growth in backlinks – all earned legitimately obvs. Caused by this rare event – in case you were wondering.

We went from 198 backlinks to 313 within one month.

And it had a huge impact on our search performance.

Here's the graph showing the impact of May's boom in backlinks:

Ask me anything!