Quick tip on improving copy if you suck at writing copy.

As I'm reworking all the marketing copy on my website and I want to share how non-copywriters can improve on their copywriting abilities.

I'm not a good writer but here's my simple process. It makes it easy for editing and improvements, which is always a drag for me.

1. 📝 Write an outline of what you want (I actually use Omnigraffle and layout the page)
2. 🚶‍♂️When done, walk away from the work for about half the day
3. 📝 Come back, work on edits
4. 🚶‍♂️Walk away and come back and work on edits the next day
5. 📝 Run edits in http://www.hemingwayapp.com/ with the Grammarly plugin enabled on Google Chrome or Firefox.
6. 📝 Have duplicate text copy in Hemingway, one for reference and one for the actual edits
7. 👨‍💻Repeat process for all copy BEFORE you put it on the website.
8. 👨‍💻Spend a morning or night migrating all the new content to your CMS (for me it's React code...)