Last time I posted, I had just launched CyberChecker and shared some early stats. Since then I’ve kept scanning sites, talking to founders, and honestly… learning more about how people actually think about security (spoiler: mostly they don’t).
A few things that surprised me lately:
→ Founders don’t ignore security because they don’t care — they ignore it because it feels overwhelming. When reports are too technical, they just close the tab. When fixes are simple and clear, they act.
→ Performance and SEO issues often convert better than “security” alone. People want protection, but they buy visibility, speed, and peace of mind.
→ Trust matters more than features. Showing exactly what was scanned, how, and why reduced skepticism way more than adding new checks.
What’s working for growth right now:
• Mostly organic SEO + founder communities
• Direct outreach when I find serious issues (carefully, not spammy)
• Partnerships with people running directories or SaaS tools
• Sharing real scan stories instead of generic marketing
Still no paid ads.
Product side changes:
• Improved false-positive filtering (big trust boost)
• Clearer remediation steps for non-technical users
• Faster average scan time
• More context around severity (“should I panic or schedule this?”)
What I’m debating next:
Continuous monitoring vs one-time scans
Keeping it security-only vs broader “site health”
Whether to build integrations or stay simple
Pricing — staying accessible vs signaling higher value
Honestly, I’m trying not to overbuild. Every indie project I messed up before died from complexity, not lack of features.
Curious:
How do you personally handle security for your projects?
Ignore it, DIY it, outsource it, or automated tools?
And if you built a dev tool,what growth channel actually worked for you?