Quick win today - going through my list of active/cancelled subscribers and googling "X name + linkedin".

A fun little manual exercise (around 100 entries). Adding this data into baremetrics and it's cool seeing the patterns that emerge.
Similar job titles.
Differences in job title for those that churn vs stay active.
As I start to look at writing content and building email onboarding it definitely sheds some direction on who to write for.

But most also seem to be at the founder level. Not sure yet if this is skewed from initial PH launch, or because it's still a new product and they are the ones willing to try new stuff out.