Rand Fishkin shares his "secret to great X"

Why “The secret to great X is…” infuriates me:

• It implies there’s only a single element standing between mediocrity and greatness, when in fact, there are usually dozens, sometimes hundreds.
• The word “secret” suggests that the person employing the phrase knows something you don’t, and that this knowledge is hidden, rare, and difficult to uncover.
• This phrase glosses over the idea that “greatness” is a matter of personal taste, timing, context, and a plethora of other subjective criteria.