12 years in performance marketing and adtech gave me one persistent problem: companies had more data than they could act on. That direct experience is why I built Rasa. I understand the problem from the inside not as an observer, but as someone who lived the cost of slow, unclear business decisions at scale.
I also built and launched this product entirely without technical co-founders, using AI-assisted development, which means I can move fast, stay lean, and ship without the overhead most early-stage teams carry.
The market gap is real, validated, and something I have spent 12 years watching go unsolved.