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12 Comments

Re-designed landing page. Your Thoughts?

We just re-designed our landing page! Woot woot!

https://karenapp.io

My main goal right now is to increase sign ups.

It took sometime to get it done for we were interviewing marketers for feedback. I'm happy with how it turned out so far. It's still a work in progress, but I wanted to publish it quick!

I am interested to hear if you get the feeling you want to sign up. If not, please, explain to me.

Also you guys can give some tips and point out anything you would like to add!

Thanks!

on January 11, 2021
  1. 1

    Great Header! I needed only one second to understand what your companies purpose is.
    I didn't like the voice in the video. For more empathy, a voice from a human is better.
    I liked the color purple well but the other color combinations have not fit optimally in my opinion.

    Very strong as you have highlighted the middle package and also provides a free version.

    Overall, I think your website is convincing but with small changes, would have an even greater impact.

    Maybe you have some honest feedback for us paperless.io

    1. 2

      Hey @Garreis_Jonathan thanks for your feedback.

      If i am not wrong, it is a docusine alternative.

      "Paperless helps you to create, customize and send documents to get them filled and signed in no time." Felt too much to read, can it be shortened? People already know about online signing tools, what is the USP?

      Felt too bland to me. A little more text and graphics(that show how / what product does in slight detail).

      My 2 cents!

      1. 1

        Thanks! We will work on this

  2. 1

    Hi Jill,

    Positives:

    1. Providing Google OAuth. It will actually result in more signups. Good move.
    2. Most valuable features section has very good animations.
    3. FAQ section is good.

    Improvements:

    1. The color is not used in a right way. The main purpose of using color on landing page is to bring focus to the most important parts that will bring the user closer to your goal. The background color on every section fades the purpose of using colors in first place. Use white (very light) bg color for most sections. And use colored bg for important sections like pricing section.

    2. The video is too long. Use the animation of most promising feature of the product. It is short and grabs attention, too.

    3. The Most Valuable Features section and How it works section can be merged. Use the text from How it Works section and the relative animations from the most valuable features section.

    4. The awards showcasing section does not stand out. It is important as it really helps in building user trust. Consider using cards or check out some award sections to make sure that you are not leveraging it correctly.

    5. Life with / without section is creative. It needs more design elements to make it look more alive. Some emojis or icons would add a good touch.

    6. The benefits section is very far from the hero section. Consider putting it right after hero section. Because benefits are more valuable than features for the visitor.

    Hope this helps. Good luck.

    1. 1

      @thearslankhalid very helpful indeed. I am really thankful you took time the time to jot your thoughts in such a detailed manner.

      1. 1

        Glad that it resonated with you. Good luck.

  3. 1

    The video is not friendly to no-sound, no idea what's going on and it's you primary thing above fold.

    The main messaging isn't clear
    Simplest or AI "assistant", what's different to all the others?
    Is the unique thing taking payments for scheduling an appointment?

    How It Works
    Forget, "What time works best for a meeting?"

    That's not an answer if you like that like should have been the first thing on the page, it's useless here

    Build Simple Scenarios
    Already sounds complicated, I know me and you won't have a joined concept of what a scenario is and besides it means a long background story

    Most Valuable Features
    Text too small (on mobile) for both the items and the animated gifs, no idea what they show

    1. 1

      Hey @hatkyinc thank you for taking time out to go through it.

      No Sound - designed it assuming people will listen.

      Unique - take payments for scheduling appointment and reduce no shows by sending reminders. Added flavour - use natural english to schedule 1:1 for yourself.

      "That's not an answer if you like that like should have been the first thing on the page, it's useless here" unable to comprehend what you mean by this.

      Build simple scenarios - that is what our customers do and that's what they suggested.

      Text too small on mobile - The page is currently for desktop browsers, for mobile app downloads we will have different page.

      Really appreciate you taking time out to take a look and jot your feedbacks. Thanks!

        1. 1

          Thank you for bringing the studies forward.

          Assuming, if you were on web-browser with video sound turned on. What would prevent you from signing up? Is there something we are missing?