Re-planning growth channels in light of forecasted doomsday scenarios?
I am very curious how experienced Indies who run a B2C/B2B SaaS are planning for the impact of economy on growth channels.
Do you expect that some channels would actually become more affordable as VC invested burn machines will show some restraint?
Where could the opportunity lie for bootstrapping IHs on a tight marketing budget?
Well, it depends on your specific situation and goals. If you for example have some customer base and want to increase revenue fast, then you may want to start with upselling and just then start to generate new customers.
However, I assume that you want to win new customers to generate as high revenue and in as short time as possible. Therefore you want to focus on this diagonal: acquisition (generation of registered users) → activation (RU→DAU) → retention (DAU→paying customers). As always, the selected activities depend on many circumstances but you may want to start with these:
Economy - for specific numbers, I would need to know your specific situation.
Disclaimer - I don't run a SaaS business, yet a growth agency for them 🙂
Thanks @Marek_spacetime_ooo
Since you have multiple clients, what are you observing in terms of spend and channel costs based on the current market situation( referring to inflation, drying of funding, markets being down leading to lower liquidity for most)