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Reached 100 subscribers on my mailing list - lessons learned

I've very recently reached 100 subscribers on my mailing list.

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Some numbers:

  • My site only has five blog posts designed to attract Google traffic.
  • Overall, my site gets about 500 organic clicks per month.
  • I have done zero outreach for backlinks to those blog posts.

Here are my top performing pages for the last 30 days (my five blog posts):
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In my opinion, what helped to get those e-mail addresses was:

  • Spending a lot of time researching and writing those blog posts. They are between 1500 and 3500 words. I'm convinced Google prefers to rank lengthy, well-thought articles.
  • Adding a "free PDF resource" to every article, in exchange for the reader's e-mail.

Finally, my mistakes and lessons learned:

  • I've stopped writing!
  • Exactly zero of my subscribers have signed up for my SaaS (a simple keyword rank tracker). I believe the audience I was targeting in those blog posts might not be interested in what I have to offer.

I think I'll resume writing soon—and this time, I'll try to target article ideas more directly related to my product / tool.

Thanks for reading! Thoughts?

on June 25, 2021
  1. 2

    Nice success for just 5 posts I think. Giving e-mail for a PDF might be a wrong incentive here since the people want free stuff, they didn't come to pay for some new recurring service.

  2. 2

    Seems like you had a good blog going, but I agree, before reading your final thoughts I was thinking the content seemed too different from the niche of your SaaS.

    Since the blog seems mainly Shopify-centric, you may try spinning off the blog to a separate domain revolved around Shopify or ecommerce SEO optimization and then find a niche there.

    Good thoughts and helpful post. All the best!