Reached 100 users. What should you do next?
Hey everyone!
I recently just hit 115 users on my startup Affistash. We got around 80% of the users we have at the moment on our launch day, but we are getting around 10-15 users daily.
I am in a wired place at the moment, because we are getting lots of free signups, but not so many people upgrade to our pro version. I am not sure if there is anything we are doing wrong about it, but I would like to know your opinion about it to.
For now we used the following customer acquisition: Reddit posts, Comments on Social Media, LinkedIn groups and Twitter threads.
I am also trying to scale through influencer marketing, but I am just in the outreach phase at the moment.
Should I try to double down on what is currently bringing customers or should I try to look for other methods (blog placements, ads, SEO, etc.) that could bring a bigger amount of customers?
How could I try to convert the current users to paying customers?
I am looking forward to see what you guys think, because I'm really looking for some advice.
Thanks : )
I would recommend raising your early bird price slightly. Right now it feels heavily discounted and therefore, a poor perception of the solution. A 50% should suffice and users who really need the features from the plan should opt-in. Otherwise, change the feature set or your targeting.
We actually tried to juggle around with multiple price changes, and the approach we took now actually got the best results so far, because we have had a new subscriber every day with really low marketing efforts in the last few days.
Also, our main income source is actually the B2B aspect, where we list companies as the "winning product of the day", and by also giving marketing tips, outreach scripts and insights about the target audience for every program listed, the marketers will be better at actually making sales for the companies, which I think gives a small edge over the competition
We are still in our first 3 days since the launch, so we are only figuring things out, probably a lot of stuff will change in the near future, but I found some pretty interesting aspects that we can improve on in this conversation on indiehackers ;)
In the end, I am looking for something around 30% of the revenue coming from B2C and 70% from B2B, if we would achieve that, it would be awesome
Congratulations! This is an exciting milestone, and it's a good time to reflect on what you have achieved so far and what your next steps should be. Here are a few things you may want to consider doing next:
Analyze your user data: Take some time to review your user data and learn more about your user base. Who are your users, and what are their needs and preferences? Understanding your users can help you better target your marketing and product development efforts.
Engage with your users: Now is an excellent time to start building a relationship with your users. Consider reaching out to them directly to ask for feedback and learn more about their experience with your product. You can also use social media and other channels to engage with your users and build a community around your product.
Focus on retention: While it's essential to continue acquiring new users, it's also important to focus on retaining the users you already have. Look for ways to improve the user experience and encourage repeat product usage.
Growth plan: As you reach 100 users, it's a good time to start thinking about how to scale your business. Consider what steps you need to take to support growth and how you can build on your success.
Instant Logo (https://instantlogodesign.com) adapted to these when we reached the first 100 users. By focusing on these areas, you can help ensure that you continue to grow and succeed as you reach and surpass the 1000-user milestone.
Thanks for the kind words mate! Some great piece of advice, I think lots of the points you mentioned above could help us with our user retention, so I'll try to put as many in practice
Hope you will get the good result in the future but your current stats is also good you can use email servay about your product when the user signup and later you can use other email to suggest user the benefits of the paid version how they can get more benefit from your tool with the premium feature...
Your customer audience is small, but still, you can use the Churnfree a customer retention tool which will reduce your customer churn and other main feature it will get the survey about why your user has stopped using your product. In this way, you will get the things to improve in your project.
Thanks for the advice James! I'll make sure I check the tool you liked me too, it seems like something that could help us once we grow our userbase.
Do you have some kind of progress in your user journey or do you see how many people come back often after joining?
I have the same problem with Validate and I thought about it for some time already. I figured I need to help people who got stuck somewhere to really get the value out of Validate (so that they are more likely to convert).
After I checked up with them quite a bunch of times via e-mail (always looking up in the database what they already did or didn't do), I said well, maybe I should just implement automations for that.
With duct-tape-like code I now check up automatically with each signup after predefined delays (2h, 24h, 48h and 7 days) how far they got and send them an appropriate email for their current situation (I prewrote 5 different emails for that). It seems to have boosted engagement and completion of projects quite a lot, but still no paying customer. Still wanted to mention this because I think everyone can benefit from engaging more with their users.
If you don't want to deal with annoying cronjobs and weird email-sending-setups, I am currently working on something that helps you to send emails to each user conditionally, based on their behavior and current app journey.
Interesting approach, we actually got a paying customer right after I posted this article, I used some email marketing, we send emails daily, because we have our "daily opportunities" feature, so I hope that will keep the customers tapped in : )
Also, our main income source is actually the B2B aspect, where we list companies as the "winning product of the day", and by also giving marketing tips, outreach scripts and insights about the target audience for every program listed, the marketers will be better at actually making sales for the companies, which I think gives a small edge over the competition
Oh sure, if you already have daily emails with opportunities, it will hopefully keep them engaged without the need for other emails.
Sounds great :) Good luck Vic :D
Thanks for the kind words Bengin! I'm looking forward to see what you achieve with your project too, and if will make an affiliate program for it, at least you know where you can list it to get the best results ;)
Cheers!
Spend some time improving your funnel. If you are getting free signups, that's a big win.
Try to set up a mailing strategy. Like on the second, fourth, and sixth day after registration send a user email that will inform them about what they can get when they upgrade. And check if the numbers get better.
Don't spam but try to share some value in that emails.
Thanks for the kind words!
I see lots of people like emails for boosting the conversion rates, we actually got a paying customer right after I posted this article, I used some email marketing, we send emails daily, because we have our "daily opportunities" feature, so I hope that will keep the customers tapped in : )
Nice one vic! I am also curios on how to get my first paying customers!
Thanks for the comment Adrian, hope we see some nice advice ;)