😳Reached $3,8k revenue, but failed in $1,7k monthly revenue in my first SaaS

I was pleased to achieve $3k in revenue with my first SaaS. I had never experienced this before, and I believe it's a good result for a first attempt.

But....

However, I'm facing a pressing issue with a staggering churn rate of 52%, which is causing my monthly revenue to stagnate. This is a substantial hurdle that I'm urgently seeking to overcome, and I would greatly appreciate your insights and assistance.

Customers - 62

Active customers - 29

I have a few hypotheses:

My clients (small and medium business owners) don't need subscriptions. They want to take one-time 100,000 emails and go out to use it.

Solution: change the client's profile to lead generation specialists (they need a considerable amount of different emails)

2. I need to catch long-term attention on my platform

Solution: add email warm-up and prospecting like in Apollo or Instantly

3. It may be okay for my SaaS.

4. My service is worse. I don't think so because I don't have any negative feedback or refund requests from all 62 paid clients. Additionally, many users upgrade their subscriptions.

What should I do to understand better why my churn rate is high?

My results after 4 months from scratch:

Website: SocLeads (https://socleads.com/)

Product: Email scraper tool from Google Maps, Facebook, Instagram, Linkedin, Twitter, and YouTube by keywords, hashtags or followers

Revenue (total): $3,8k

MRR: $1,7k (hasn't moved in a month)