My SaaS, Potion(https://potion.so), that creates websites with Notion...
...just reached $5k MRR! ๐
It's been 1.75 years since launch.
Hit a bit of a plateau the first 6 months of this year.
But I've been working hard making progress the last couple of months and we are up and to the right again!
I launched Potion V2 a couple of weeks ago. and that has gone really well so far.
I've received lots of great feedback on it and customers are loving it.
Now I've been focusing on SEO and trying to rank my website higher on search engines. Made some progress but still a long road ahead!
I've been sharing and building in public since the beginning. On Twitter, on my podcast productjourney.fm, YouTube, and here on Indiehackers.
Next is $10k MRR and beyond!
Thanks for supporting me along the way! Really helps when you are building a biz solo. ๐
Have any questions? I'd be glad to answer!
Congrats Noah!
It's inspiring to see stories like yours!
Thanks!
Congratulation @noahwbragg
Congrats!! It's not easy to stick it out for almost 2 years so you've already won for doing that.
Thanks! Persisting is key!
Grat Noah, how did you get your first paid customers?
By building in public on twitter. I was very transparent and open with what I was building. my first 75 customers came from twitter.
cool, how long did it take for those first 75?
And what brought you your customers of those first 75?
About 4 months.
Congrats! i'm currently working on HedgedStocks. Do you invest in stocks?
mostly crypto. ๐
Auwtch ;) if you're open, let me know what you think about HedgedStocks.
https://hedgedstocks.webflow.io/
Heard about this many many months ago, and its good to see you do this! Going to tune into podcast !
Also, could you let us know about the 1st dollar you earned and how many months/weeks/days later did that happen and how did you convince/manage to get your first paying customer?
Thanks
It took me 2 months to build the MVP. and I got my first customer right after that. Some one who saw me building in public on Twitter and gave me feedback. building in public definitely helped with this!
great! hope you enjoy it.
Congrats Noah!
Thanks!
Congrats, Noah! What a great milestone!
How does a typical marketing week look to you?
It's a bit different every week. Recently been updating my website to better reflect what the tool can do. Trying to rank for keywords. so doing SEO research and adding some guides and blogs. next im going to work on some engineering as marketing ideas.
Congrats Noah! SEO seems to be a long-term investment, so I think it's a VERY positive signal if you start noticing the progress.
Btw, I'm a big fan of your podโkeep up the great work! ๐
Thanks for the encouragement! Glad to hear you listen to pod! I'll try to keep it going! Helps to know there are people enjoying it.
As I'm at the beginning of my journey, listening to the first episodes of it is pure gold for me!
awesome!
That's awesome, Noah, congratulations!
It's super interesting following along on Twitter ๐
Thanks! See you out there!
wow congrats for the MRR, surely your product will hit great height
thanks! hope so!
Great job. Where do you see yourself going from here? Curious to know how you plan to double the growth... new initiatives? Content marketing? Paid ads?
Hey, thanks.
I'm mostly focusing on marketing now.
Affilate program is one of my main focuses. getting high quality Notion creators sharing Potion.
And then SEO. My next strategy here is to create some engineering as marketing free tools that could hopefully bring in a lot of traffic.
Very cool, glad to see you have a plan -- best of luck on that next milestone!!
Thanks!
Congrats way to stick with it!
thanks! trying!
Congratulations on your success! It's always great to see progress, especially when you've been working hard.
It sounds like you're doing a lot of things right, from building in public to focusing on SEO. Keep up the good work and I'm sure you'll reach your next milestone in no time.
Thanks for sharing your story and thanks for being so supportive of others. We all need a little help sometimes!
Thanks! I appreciate the kind words.
Congrats on the milestone!
Would you be interested in talking a bit about your journey for a featured post on my newsletter, https://onepersonbusiness.substack.com/?
yeah, let's do it!
Congrats bro :)
You need to work on marketing and see in same time, so you need some marketing, to get some free traffic to your site I suggest to post videos and pics about your service benefits on sm like TikTok, pinterest and write some articles (on medium for example ) and why not to make a YouTube video !
If you have extra budget then you should use Google Ads to get some clicks from Google.
Yeah, I've been working on this front. made multiple youtube videos. and getting the SEO stuff into gear.
nice work and dont forget to try tiktok + pinterest
hope the best for you
Congrats!!!!
thanks!
How is your distribution of customers between the different pricing tiers at the moment? and has it changed significantly over time?
prob 85% on the main tier. rest on second tier. just a couple customers on the highest. It's been the same.
As expected then I would imagine.
I wonder if the lower tier had 2 pages included, if people would get "used to the tool" and when they then wanted the 3rd page, now they have to upgrade to the second tier, had any experience experimenting with pricing-tier optimisation like this?
yeah maybe. I haven't done much experimentation. I'm going to add a freemium plan this week. hopefully this will help a lot.
Woah congratulations Noah ๐๐
I'm so happy to see indie entrepreneurs succeeding by building in public!
I have an interesting question for you...
Are you focusing on affiliates right now or do you have outbound methods as well?
Im mostly focusing on affiliates and SEO currently.
I have messaged some people that I think would make sense to be an affiliate.
Most of my customers come via twitter and building in public.
Congratulation!!! Keep up the good work
thanks!
Congrats on your success! I hope it keeps growing. Why do you think it started going up starting from June?
Thanks! These were the main things that got me past the plateau.
Possible to share how you found your affiliate marketer and how it worked out for you in practice?
awesome Noah! keep up the good work.
thanks!
Congrats! Been following your journey for a while now.
Keep up the great work, Noah!
thank you!
Congrats! Just curious, maybe consider expanding to support OneNote as datasource would expand your business?
yeah maybe some ways i could expand to other platforms. Could be a big lift to support different data sources. almost like a whole new business. that is alot of the work, recreating all the ui.
Awesome journey Noah. Any major struggles along the way? And how did you overcome them?
Just started www.survey101.io and keen to learn from your achievements so far!
I hit some plateaus first 6 months of this year and got burned out. I kind of got distracted with another project but it actually helped for me to have some time away. So then when I came back to focus on it I had more energy and motivation.
Congrats Noah, keep going!
thank you!
Such an interesting concept. But why would someone build a notion site than a normal one?
Well so Potion is defintely for the Notion niche. users of Notion already create all their content there and love to use Notion. so this is actually the easiest way for them to create a website where they are already at. easier then learning some website builder where you only interact with it once a month.
Congrats on this! How did you spread the word about your product?
It first started out by building in public on twitter. thats where I got my first 75 users. then launched on product hunt and that went well. now i get he majority of my customers from Google or affiliates.
could you share anything about how you work with affiliates? I've been thinking of doing the same recently but unsure where to start. also, congrats
Thanks! Mostly via Twitter. I'll see somone in the the Notion community that has a bit of an audience and I try to connect with them by replying on their tweets and trying to build a relationship. Then I'll ask them at some point to join the affilate program. I've also found people creating ranking Notion content via Ahrefs and reached out to them. Haven't had many joining from that.
Could you share your experience on setting up your affiliate program and how do you track it?
I use rewarful.com. Makes it really easy. connects to Stripe. I mainly just reach out to Notion creators that I think would be a good fit and have an audience of some sort. Have some people reach out to me and sign them up.
GZ man!
I see a lot of lost potential on the website though :P. I would start by putting a small floating banner on the bottom left just like webflow "created with Potion"
Here's more:
Hope it helps man.
Thanks for these ideas! I can definitely improve on this.
your saying 900px is too big?
Congrats ๐
Thanks!
Well done Hoah!
thank you!
Congratulations, it's no mean feat. I wish you success in achieving the next feat, an MRR of a $1,000.
Thanks you!
Congratulations buddy !
Who's your customers if I may ask ?
and what kind of websites they make with it ?
Thanks!
My customers are all Notion lovers and mostly proconsumers. they have little businesses online or they want to create a portfolio. Here is a list of differnt kinds of websites people build with Potion. https://potion.so/notion-websites
Hi Noah. Cool stuff man, congrats!
I've reached a plateau on my SaaS 10 weeks ago as well, at $3.5k
I see that what changed the game for you were launching a v2, is that it? How did you g about that decision and what have you changed exactly to make it work?
Again, congrats and keep it up! I'm sharing this with my partner as inspiration :)
These were the main things that got me past the plateau.
I haven't seen the benefits of v2 much yet. but that will compel things forward soon.
For you, I'd try to look where are your customers getting stuck, why aren't they converting, where is the bottleneck in onboarding? is is a traffic issue? You might need to have some good data to find the problem and may need to talk to some customers.
For me it was mostly that my product had some issues that was not allowing as many people to convert.
got it. thank you Noah!
Congratz
Thank you!
Wow! Congrats!
thank you!
Congratulations!!
Thanks!
Congratulations, it's not an easy feat, but you made it! ๐. I am building a very similar product but niche down to just blogs. What's your recommendation to me? ๐ I am sure that's a broad question but interested to hear it as I am on the same path. I am currently at $0 MRR. I hate to link my product here as it will be self-promotion, but happy to send DM.
Thanks! Sorry but I have a friend who is building that exact same thing. So I don't feel comfortable sharing too much here.
Hey donโt be sorry, thats totally understandable ๐
Congratulations ๐ Your story looks so interesting!
Following you on Twitter now to know how it evolves.
Thanks! Appreciate it. It's been a lot of fun. I've just tried to be as open as I can on Twitter to hopefully give value to people.
Congratulations first ! Amazing I love the project itโs super cool
Whatโs your Twitter I want connect ๐
Thanks! You can find me here. https://twitter.com/noahwbragg
What have been the most influential books, podcasts, or other resources for saas startup ?
Congrats, Noah!
What do you attribute to getting you out of the MRR plateau around June/July? Did anything in particular change with your product or marketing strategy?
Thanks! These were the main things that got me past the plateau.
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I used Notion myself and looking to build on a platform like Potion. here are some of my thoughts on wanting to build on a platform: https://noahbragg.com/blog/why-im-building-a-side-dish.
So I saw people trying to create Notion websites in this really complex way. That showed there was demand. So I tried to think of ways to make it a lot easier for them!
Motivation has been hard some times. Progress (like seeing the biz grow) really helps me keep motivated. So the times where it isn't going as well is when motivation is hard. I took a step away from the biz beginning of the year because it wasn't going like I wanted. that did give me new energy when I came back. Having goals to hit helps a lot too!
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Taxes is not something I think about much. ๐
About 85% of the MRR goes straight to my pocket. I'm sure taxes will take some more out. Currently all the money is what I'm living on. So I'm not reinvesting into the business other than my time. I have considered paying around $600 a month to have a SEO agency write content and work on that front for me. I might do that later down the line.