Here's what I learned from reading back this old IH post called "How I finally started and got customers".
I spotted 4 red flags foreshadowing why my app failed, can you spot them too? Comment them below.
The following quote contains two red flags.
For some reason I found it very hard to start.
I got loads of ideas, but when I started working on those ideas I saw all kinds of problems that I thought were hard to fix for me, so yeah you guessed what happened😂
I talked about it more in this post, but basically, I restricted my ideas to only ideas I can build by myself, severely restricting the ideas I wanted to push forward with.
Hidden in the quote above, you see I only worried about how to build it, not about what problem it is solving for who.
The following quote contains 2 red flags.
My idea was an app, for a pretty small market (people that work around inland shipping in the Netherlands) with all kinds of features that are hard to explain to people that aren't from that market. I know that market really well, because my dad works in it and I know they are, a few years behind in some things.
If you can't explain easily why someone should download your app, you are making it way too complicated! A user should almost always be able to measure results using your app by spending less time or money on something.
In hindsight, I should have just created the app for my dad. This way I had immediate feedback, and once the app was actually good, I could start sharing it with his colleagues.
Yes, I got 100 signups, but because my idea was so vague, everyone had their own version of the app in their mind.
Having a few signups doesn't mean anything if you don't know how to build with customers. I was way too focused on building instead of problem-solving.
If you don't watch out, you will endlessly build features, procrastinate the launch, and completely forget about why someone should actually use it.
And don't forget to share it with us!