Reading Club Update

Hey,

So last week I kicked off a small reading club after this post on IH and this Tweet.

Many people showed interest, 3 of us actually made it to a Zoom call last Saturday.

We are reading Arvid Kahl's latest book - The Embedded Entrepreneur.

Each of us had read the first chapter - The Audience Driven movement and we discussed the main points of the chapter and shared our lessons from it.

These are the main points -

• Audience today vs Audience back in the day
• Engaging with the audience you wish to serve
• Audience != walking wallets
• Community vs Audience
• Market vs Audience

Some more details in this Notion Doc

Using this forum as an accountability tool.

Will be back next week with the updates.

Anyone interested to join, please DM me on Twitter, we will meet again this Saturday.