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4 Comments

Ready to ROAST my landing page?

Don't hold back; the tougher the feedback, the better the glow-up. Bring it on! 🔥
https://calmmind.ai

on August 21, 2023
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    Very cool! Got some feedback after a quick look.

    Hero:

    • Nice header and social proof!
    • CTA: You have a free plan but your CTA implies a price to be paid with the “30% Off”. Is this part of your strategy? If not, then I would focus on getting people to your free plan first, then upgrade. Requiring payment in the main CTA introduces more friction for the user – especially when you have a free plan available.

    Overall

    • I would put a little more effort into the illustrations. They are very generic. At the minimum, a custom hero illustration.

    “Subscribe to our newsletter”

    • I would have another main CTA here to take up the focus. The newsletter should be secondary to the main CTA imo.
    1. 1

      Thanks for the thoughtful feedback! I see your point on the CTA and using generic illustrations; striking the right balance is crucial. Curious, in your experience, what's been the most effective CTA strategy that nudged users towards a free plan, while also highlighting premium features?

      1. 1

        I've found that including the word "Free" in the CTA is very powerful. I would save the highlighting of premium features to the pricing page and the email sequence that starts once they sign up for a free plan. It should also be integrated in the app, where certain features cannot be accessed before you upgrade. It's hard finding the right balance between free plan and paid plan – there needs to be a clear differentiator/driver to make people go from free to paid.

        1. 1

          Absolutely, the word "Free" does have a magnetic appeal in CTAs. I appreciate the insight on the balance between free and paid features. Ensuring there's a clear value proposition for the upgrade is crucial. I'll definitely consider integrating this strategy into the app's design. Thanks for the valuable feedback!