Reasons Your Shopify Customers are Abandoning their Carts
According to the Baymard Institute, an average of 69% of website visitors abandon their purchase, and only 2.86% of e-commerce website visits result in a purchase. That’s a lot of lost sales.
And one of the reasons? Well, visitors aren’t happy with their checkout experience. They’re either being hit with extra costs, asked to create an account to complete a purchase, or the whole thing is just too complicated.
Have you encountered and solved your problems? Maybe you have some insight here?
