Rebranding to be more "enterprise"
Hey IndieHackers!
One of my products (coolify.io) is getting much attention nowadays. A lot of people and several companies use it daily.
But last week, some people told me I should rebrand it to "sound more enterprise".
I do not think that the name (Coolify) makes it non-enterprise, but the features/support I give makes it.
What do you think?
Please share your thoughts! 🙂
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Are these "people" actual potential enterprise customers or just "people"? I'd suggest you try talking with this potential target group (enterprise customers) and see what they say before you change anything.
IMO enterprise customers don't care so much about the name, but about if it solves their problem.
Since I am researching products like yours (looking for a Heroku alternative), I see no mention of any B2B or enterprise must-haves like high-availability or automatic failover. Wouldn't support for these things be required before you do any rebranding & retargeting?
Thanks for your inputs! :)
They are not enterprise customers.
Yes, there is no mention of B2B or enterprise must-haves, but I’m tend to move in that direction as well. The first step is to offer paid support and then add Kubernetes as part of the HA & failover.