Recipe that works most of the time

→ Create something of Value to people who are a few steps behind you
→ Find Places where these people come together and spend time
→ Create Visibility by sharing it in those places
→ Create Attention at first sight through good design
→ Take a leap of Faith
→ And be Nice!

P.S.

→ Don't give yourself too much time – it's just one of the many amazing things you are going to create
→ When in doubt, flex the scope; not the time