Recognizing Traction - What are good numbers?

Hi fellow IH

We are very early stage and want to validate our idea. We took some good advice from the IH community and created a landing page. But a discussion has risen looking at the numbers. Are they good, average, or bad?

The Product

I'm creating a robot for weeding in the driveway or patio. It is a B2C space. (yes, we know it is hard). It is a hardware product.
Check out: https://heibjerg.com.

The Data

We have currently 1000 visits. They are driven primarily through ads, and social. (We are 2 weeks in from site launch)

Ads:

• 8% of "exposed" people are clicking the app. (CTR)

On Page:

• 4.6% have signed up for the newsletter (This is the action the site pushes)
• 6.1% have clicked the "Buy" button. (This is a bit hidden on mobile, and not flashy on desktop)
• 1% shared the site on social.

We also tried launching on product hunt. But I guess that is not our crowd. (We expected as much)
Product Hunt Page

So what's the verdict?