Reddit Ads

I also have good and bad experiences with reddit ads. The review process can take long sometimes which is really annoying, but I guess they want to keep the ads relevant.

Reddit ads are good for brand awareness, maybe not for purchasing. But I've had good luck with them before, and it's cheap enough to test. I think it should work well for tea, if you know the community well.

• Think about providing useful information instead of a direct link to your website.
• If providing a sales link, offer a discount
• Redditors also love sales, but they are frugal and will compare prices.
• I would consider offering an introductory 'taster' package at a slightly reduced price. That might work well.
• if you have good storytelling attached to your tea and can make it really exciting, that will work for reddit. Why have you chosen each tea? What's special about it? Why can't I get it elsewhere?

For more content ideas, check out nat eliason's blog and related tea project, cup and leaf.

I am experimenting with ads on Reddit right now.

The traffic is of much lower quality than from organic posts.