Reducing sign up friction - do you offer Social Logins?
Hey IH,
I personally prefer signing up to services with an email and password. And as developer I prefer owning the user accounts.
However, when building a consumer product - like BuzzMeIn - you want to make it as easy as possible for potential users to sign up and use your service.
Questions:
- do you offer social logins? (OAuth is probably the standard)
- if so which providers? (Facebook, Google etc)
- did you see a significant increase in user sign ups from this?
E.g. I also removed the need for immediate email confirmation for now - just to minimize friction.
Cheers
From my experience at multiple companies I worked for, it's usually not that important.
Yes, it can very slightly increase your conversion rate, but I definitely wouldn't call it a source of friction.
Definitely don't spend a lot of time implementing it. If you're using something like Firebase or Auth0, where it's very easy to configure, go for it. Otherwise, spend your time more wisely.
Thanks! I'd built it on top of Rails, so not a huge effort but still a day or so - have enough other things on my list, will put this on the backburner