Reetlist so far... my problems engaging with the blogging community

I have recently setup Reetlist - a place to create and share awesome media lists.

Despite the lessons learnt by many others, I ignorantly adopted the "build it and they will come" stance for Reetlist. That's not to say that I expected to do zero marketing and it would be an overnight success. Far from it... I always knew this would be something that grows gradually.

However, what I did not expect was the great difficulty I have had in getting people to CREATE lists. My expectation was that I could let a few bloggers/writers know about Reetlist, and they would be interested/curious enough to come and create a list or two. This hasn't been the case at all. Engaging with this community has also been hard. I have tried reaching out on relevant subreddits with zero response. I have also reached out to bloggers on twitter to see if anyone would like to get involved. Again, zero response. However, I have had some luck from past blogging aquaintances from game reviews who have kindly offered to help so we will see how that goes.

Getting people to VIEW lists on the other hand has been fairly easy. I threw $10 at a facebook ad to advertise one of lists that focused on slang terms in my local area (LINK). I then targetted the ad at people in the local area. I achieved a click through rate of around 10%, with a cost per click of $0.07. After doing some quick googling, it seems that these are pretty favourable numbers.

With that in mind, I believe it would be beneficial to focus my efforts creating lists that a similarly focused on my local area, rather than the scatter gun approach I have had so far with regards to content. After I have created a few more, I will then target bloggers in my local area. Perhaps I will have more success when these bloggers can see that they have some commonality with the type of content being posted?

Wish me luck!