Referral Campaigns... What are your experiences and the dos? / don'ts
We are considering implementing a referral system/campaign within our iOS app designed for parents.
As an open question, what are your thoughts and experiences in making referrals work?
What does work is a viral loop, and referral programs are not that.
They don't work. When they work 1 - 2% of the customers are motivated, even in extreme situations 2-4%. What good is that percentage if you only have 500 customers? Not worth the effort. If you offer a financial incentive, the truth is most folks are too busy to earn the small amount you offer,