Refining the Pitch - Advice?

I'm a solo founder - and wondering how's best to refine my pitch, and get some early users in.

I was wondering how you approach refining it? How you find better ways of communicating the product you have?

The product I've built (www.chirpier.co) is a real-time visualization and monitoring service. The benefit of using this service is that business users are able to see data as it streams in with minimal setup.

How could I communicate these benefits better?