Relatively "large" increase in traffic from social media posts, minimal advertising, but no conversions...

Here are some of my thoughts:

• your landing page doesn't really explain what your tool does and why I should pay for it
• pricing isn't very obvious and part of an image, which is bad for SEO
• there is almost no text explaining the images
• the logo is small and hard to read
• the CTA button is small and doesn't really stand out

I would recommend that you merge the pages and add more text to the landing page. Add text alongside images and have a clear pricing structure and a dedicated page for it. List benefits someone has using your app.

Knowing your analytics is key. Is that Google Analytics in your screenshot? If you have trouble using it, you might be better off with something simple like Pirsch (https://pirsch.io/) instead. Conversion rate (CR) and click-through rate (CTR) are the most important metrics, combined with traffic sources.

I hope this is helpful :)

Hey Jeff - what analytics are you using for your site? Are you able to see what % of your traffic is bouncing and what % is clicking on what links? This might give some clues as to what you could improve on (or whether you're just hitting the wrong audience).

Hey Jeff, my context is different- I have a free email digest aimed at developers but use similar channels for acquisition.

I've found very different response rates for different ad channels- if you have a little budget to spare I'd definitely recommend trying out Reddit ads, as I find the subreddit targeting to be fantastic. Do note that Reddit has a lot of bots though, so I'd recommend a Capcha somewhere in the mix. Even so, I've found CPC results in the US at a bid of $0.30 for my audience.

I empathise with the traffic spike/no response! I saw a similar thing after buying a bunch of Google/Facebook display ads. I think these were more prone to mistargeting/accidental clicks than the reddit ads I ran, which had a far better signup-to-bounce ratio.

Also, I recently revisited my front page on advice from some indiehackers and moved everything outside of the main newsletter digest signup (which is the action I wanted people to take) below the fold, and it dramatically increased my signup rate- from 1 in 20 or 30 hits to 1 in 7 or so.

Having a look at your front page, I would strongly recommend that you add a new, very minimal signup/new user page, with just some text and a signup form. You can state the kind of people you want to help, show a bit of what it does and teach them how to get started. Right now it's also not clear if the signup/subscribe now buttons do the same thing, and landing on your page I don't get any information about why I'd use the platform.

The nice thing about the separate signup page strategy is you can keep your front page as it is now and try out a few approaches just by redirecting your ad URLs. I'm not sure if you've done any A/B testing but I learned more about Google Optimise (as opposed to analytics) recently and would recommend checking it out, as it looks great for unpicking this kind of question.

Hope that helps! Happy to comment on anything further if you have any questions.

One piece of advice I've seen multiple times is to promote your blog articles rather than landing page, you could give that a try for a few weeks.