Remade my landing page, what'd you think?
https://pushback.io/
I remade my landing page! My first landing page I got caught up in just explaining what my product did. It felt like a page out of a instruction manual and was a really hard to look at. After reading around Indie Hackers, I decided to remake it to be more of a customer pitch. I think the total text I have on the entire page now is equal to 1 of the 4 paragraphs I had in my old version. Let me know what ya think https://pushback.io/
Nice!
Images are getting smooshed / warped because of your
max-width: 450pxand similar rules (in your three-column header).Oh yep! Thanks that looks like its a leftover from the template I used :)
Nice idea. I had a similar one :)
Some quick tips:
Some questions
Thanks for the feedback, it's very helpful. That's a good idea to show an iPhone receiving a message instead of the logo.
I used to have the "try it out" button make the user install the app and send a message from the web to their phone, but some feedback I got from that flow was they just wanted to see the web app and didn't like that they had to go through a setup phase. Perhaps I'll let the user choose which flow they want. I could probably have a button on there that says "send a message" that shows the device setup flow on the landing page. That could work.
Now to answer the questions. :)
I adapted this template https://gatsby-starter-landing-page.netlify.com/ for my current landing page. My previous version was made with Hugo and I used https://themes.gohugo.io/theme/creative/. I pulled some stuff from that into my current version as well.
My biggest problem my landing page currently is balancing between descriptive text and simplicity. My last version was a wall of text and wasn't appealing to look at, this version seems like I may have taken too much text away.
You're feedback has helped me rethink it a bit, have any more tips for balancing a landing page?
You mentioned you had a similar idea, what were you thinking of making?
You could have "Start Now" or "Start for free", it should redirect to your signup page.
Gatsby is interesting, spent hours setting it up :) But I do like how it is static and can upload to netlify.
100% agree getting balance is hard. You normally want descriptive headers with text below (not too much) and pretty images of your dashboard/product/illustrations.
I built https://saaspages.xyz/ so you can have a look at that. It has tips on each section.
Pretty much exactly the same as you. Your idea is a bit more complex didn't think about replies etc.
This comment was deleted 7 years ago
Thanks for the feedback, I think I might of removed too much text from my previous version but the text wasn't focused on what you're suggesting, it mainly just described the product's features. I'll take another go at it.
I currently use pushback to make simple apps for my friends and family. For example, I web scrap classified ads for mini Vans and my wife comments on what see likes. I used to have a slack app, but slack was a bit too feature rich for what I was using it for and it was a hassle setting up and inviting people to my slack team. Once they were in my team, they didn't know where to go and didn't click on my apps buttons, etc.. Slack also doesn't have actionable notifications which is where I get most user interaction. I think eventually I'd expose more features mobile apps do, such as location, or the music playing notification with a pause/play/stop buttons. That'd differentiate it more from slack apps.
One of my users was interested in white labeling the app, so he could quickly get approvals from his users about changes to accounts. He currently offers email and text but wanted to use push notifications. He didn't want to make the apps himself. So that may be something I work into the landing page.
This comment was deleted 6 years ago
That's great feedback. I was thinking of moving all the setup to a different tab so the first thing that is seen is how to send. Changing it to a step by step would also help.
Its not quite to the point to be useful for a non developer. The mobile apps have a friendlier message send interface, so perhaps I'll adapt that.
If say it were easier to send messages, what kind of messages were you thinking of sending?
Nice work @amozoss!
I agree with @anakravitz, you need to really focus in on your target market and then change your messaging accordingly. It’s a bit vague right now who the product is aimed at and what they’ll get out of it (benefits, not features), but if you nail who your target profile is and then keep the copy laser focused, you’ll be sorted!
The target market I was thinking of is developers who like to make simple apps to help family or friends.
For example, my family loves to garage sell on weekends, so I web scrap during the week some classifieds for listings. Once I get the listings I trim it down to useful info, such as the address ( also do a check with Google maps api to see if it's valid). Then all my family members click a button on the garage sells they want to visit. If my program couldn't figure out the address it displays the listing's description and asks them to input it ( only one person has to input the address everyone else can see it's done). Then when they're ready to go, it places all the addresses on a map.(Could be expanded to have a map with the shortest route between points etc)
So the message I want to protray is, Pushback lets you share your software developer skills to help make others lives easier. It sounds too cliche though and needs more work. Talking about features is what I know best so I keep falling back to that. I definitely struggle with messaging. I'd like to tell the story of how I use pushback, but I don't want it to seem like that's all it can do, so I haven't done that. Have any tips for keeping a copy laser focused and avoid talking about features?
Ah, makes sense now! So your messaging needs to be a bit two-fold then - 1) what's in it for the developer, and 2) what's in for their friends/family.
On 1) you probably need to focus on something like 'Tired of friends and family asking you to do side projects?' or 'Focus on the stuff you love' i.e. use this platform to automate friends and family projects so you can save time and focus on the more advanced dev work you're doing!
This needs to be your main/top message.
On 2) it's probably more like ease of use and how friends/family can just click a button. The ultimate benefit here if it's focused on garage sales and stuff is making more money. So friends/family can use the app to make more money from their weekend sales. But you'll need to flip this so the language is something like 'Help your friends and family make more money from their weekend hustles...'
This message can be further down your page.
I wouldn't hold back on telling the story - it's the personal stuff that people will engage with so adding a personal story or two of how you've used the platform with friends or family and what you/they got out of it would really help!
Good luck! :)