Removing the guesswork from sales follow-ups
Sales follow-ups often happen at the wrong time.
After sending a proposal or contract, sales teams are left guessing whether the document was opened, read, or ignored. This uncertainty leads to awkward follow-ups, delayed responses, and missed opportunities.
SendNow was built to solve this exact problem.
We wanted to give sales teams clear visibility into what happens after a document is shared, so they can follow up at the right moment with confidence.
By focusing on simplicity and real-time document engagement insights, SendNow helps teams move deals forward faster without relying on assumptions or guesswork.
The awkward follow-up problem is real. I've been on both sides of it - sending the "just checking in" email that feels weak, and receiving one when I genuinely forgot to respond.
What's interesting about document engagement data is the nuance it unlocks. Not just "they opened it" but "they opened it three times and spent 8 minutes on the pricing section" tells a very different story.
One pattern I've seen work well: using re-opens as a trigger rather than first opens. If someone comes back to a proposal after a few days, that's often a buying signal - they're showing it to someone else or reconsidering. Have you noticed that pattern with your users?
Timing really is everything in follow-ups. I’ve seen how reaching out too early feels pushy, and too late means the deal has already cooled off.
Having a clear signal that someone actually opened or engaged with a document removes a lot of that awkwardness. Curious how teams usually change their follow-up once they have that visibility.
Gil