Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (book review)

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I really liked this book. I agree there are lots of great real-world examples that don't use normal tactics which makes it stand out from a lot of other marketing books that just repeat the same stuff again and again. I particularly liked the CATS framework (Courageous, Artful, Thoughtful, and Scientific) which is something I try to implement in my own B2B marketing. I'd recommend this book to others in this space.

Wanted to read this book for a while. Thanks for the summary - you've convinced me to buy it!