Requesting feedback on my blog post
Hi, I wrote a blog post explaining how to use buyer pain points to create a better landing page, including 5 real-life examples to help indie developers and marketers.
http://jehanlalkaka.com/talk-about-your-buyers-problems/
Is it helpful? How can I make it better? I'd love to hear your thoughts.
3 Things:
"You heard the experts tell you that buyers don’t care about features. ‘Buyers care about how your product will benefit them.’"
You have specific quotes throughout the rest of the article, I'd encourage you to open with one here rather than a vague "experts say."
Examples are great and you have good ones. Can you move one or more of them up so that your theory and examples are interspersed rather than chunked?
Are you following your own advice in the headline, headline image, and opening paragraphs? What problem is this article trying to solve for people and how can you communicate that above the fold?
Bonus.
Please look into serving your website over HTTPS only, most hosting platforms offer it for free.
Thanks for the great feedback which I agree with on all counts. Enabling HTTPS is in progress as we speak.
I think #3 will make the most difference so I'll focus on that first.