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Requesting some brutal honesty for our product

https://mkdev.me/en

Since a while we are trying to push our product to english-speaking market but somehow it doesn't take off, even though by now we have everything the same as in original version: load of great content, free book, solid amount of mentors etc. We expected at least similar outcome as we had few years before on russian market, but it didn't happen yet. What are we missing? What puts people off when they visit https://mkdev.me/en ? If you would want to learn programming and stumble upon mkdev.me what would be your reason not to choose it?

submitted this linkon August 12, 2019
  1. 3

    I am not from English speaking country. But a few things that put me a little bit off.

    • domain name
    • google forms
    • Blurry social media icons ( why on English version linking to vk.com )
    • you should detect customer language in a browser and when is different then Russian, should redirect to English version.
    • maybe create a separate English version without the language switch etc, I think western customers often may associate Russian websites with some sort of fishy business. And they are extra careful providing any payment info.

    Basically as the whole it should have more “trustworthy” feel.

  2. 1

    I really like the site, especially the graphics on the front page, they are quite funny and different from what you see on most startup sites. I also really like that you can click through to see the mentors fairly easily - they are not hidden which is good. That said here are couple things that might hold you back:

    1. The domain name mkdev.me, to me it looks like the kind of domain name you would get a spam email from. That might just be me but thats my first reaction to it. It just doesn't really make sense either, "Make Dev Me" just doesn't really roll of the tongue or seem clever enough to work.

    2. Most of Mentors seem to be Russian, which is fine but maybe you could do with finding some more native English speaking mentors? Personally I wouldn't mind where they came from but maybe some people do?

  3. 1

    Are you targeting Americans? I only ask because you will need to change the currency sign to $ and the dates need to be in MM/DD/YYYY format.

    Otherwise, I actually really like the site. Love the graphics though the body text could be larger. I would also recommend breaking up the sections of the page with background color. It looks like one huge section with a TON of info.

  4. 1

    I can't speak to the difference on the english speaking market but I'll follow some flows and let you know what I am thinking, maybe it helps :). Consider all this from the perspective of a "slightly interested" developer.

    • since I can code I was initially looking to become a mentor. The whole flow is so long/complicated without telling me what the estimated hourly rate is that I gave up trying
    • first thing I noticed was the code review button being greyed out so it looks "unfinished"
    • the call to actions to start an inquiry are really small and get lost in the page (e.g. the "Next" link on the top is a) just small text and b) also orange like the logos all over the page)
    • the dropdown for technologies has russian text in it
    • making a mentor inquiry from the top of the landingpage seems to weirdly just make me answer a lot of questions and then give my email address, I would never do that without seeing any examples of mentors. Especially writing down my goals in detail (which is quite a bit of work) is required before I even know how the form will end (will it show me mentors? will I need to pay?)
    • you have a list of mentors by technology I can browse but it is quite hidden, why is this not the default view for inquiries and the other flow a "help me choose" option?
    • the pricing overall makes me question the product:
      -- pricing by week without a set of hours sounds to me as a customer like "the mentor will try to spend as little time on you as possible"
      -- the whole pricing process seems kind of complex, complex enough that you have an own FAQ for it (https://mkdev.me/en/pricing) that is pages long
      -- the price is very low, 166€ from my experience pays for less than a day for cheap freelancers and for less than two hours for better ones. My mentor who is also building a custom study plan for me takes that much for a week?
    • since you mention a book and free content in your post: I can not find the book on the page with a quick scan
    1. 1

      I agree about the pricing, both about the weekly charges which leave a lot of unknowns for a potential customer and that €166 is quite low. People are paying 1000s, even $10,000s on coding bootcamps, so there are definitely enough people who are willing to pay good money for mentoring. Very low prices just makes it look cheap and therefore not good quality. I would suggest charging hourly for mentoring, at prices starting from €30 / hour.

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