Research Report on How SaaS Companies Understand Potential Customers

Hello folks! I am excited to show you the research report I've been working on for the past few months to understand how companies know if a new user is a potential customer.

I've run a survey and reached out to a range of SaaS companies to ask the big questions: “How to identify potential customers? What data do they consider? Which tools do they use? And what obstacles do they face in the process?”

This report includes insights from 100+ experts from Ecosend, Ling, Shopiroller, Producter, Hubstaff, SnackMagic I SwagMagic, Proteus, Qooper, AnnounceKit, Monitask, Contento, Desku, Elemeno Health, QuickPoint and more.

Some results definitely surprised me. For example, obviously, not all companies are paying attention to different data points when identifying a new user as a potential customer, and some are, if you ask me, missing some important ones.

You can read the report here, https://usermotion.com/blog/how-to-identify-your-potential-customers-2023-research-report!