Responser stole our website & trademarks 😒

I've been shipping new updates at Insiteful & posting here on IndieHackers for the past couple years about our form abandonment software.

Just now, an anonymous company called "Responser" (no contact or Whois) launched a new landing website that looks eerily familiar to people that have seen Insiteful.co (screenshots below: not linking, as I'd rather not give them any traffic).

It’s not the concept of form abandonment — that’s not unique to us: sites before Insiteful have done it, and others are in this space, like Gravity Forms. However, it appears that Responser directly copied our site at Insiteful, merely changing out a few words using a content spinner or AI rewriter.

The company has plagiarized entire phrases & sentences that we've used at Insiteful for 3+ years, even trademarked slogans including…

• "never miss another opportunity™"
  (our tagline since we first joined IndieHackers two years ago)
• "eliminate the guesswork…recapture lost leads"
• "seal the leaks in your funnel"
• "put your lead recapture on autopilot"
• ...and more

Whereas Insiteful has been around for 3+ years, this new site first popped up just a few months ago in Oct '20 (Wayback Machine screenshot below) — seems they were trying to validate the idea with just a mockup:

It looks like they have since sought to revamp their site by directly copying content from Insiteful.co (perhaps feeding it into a content spinner or rewriter) and then just pasting into the Ollie theme for Webflow.

I'm not even sure if this "copycat" actually has working software — entire pages of the website are blank, still link to old Ollie theme artifacts, or filled with spammy, poorly-written SEO text. They even claim to have a Zapier integration, yet can't be found anywhere on the official Zapier website (versus Insiteful's integration, live on Zapier.com).

That all said, to be entirely candid, I'm not too worried about these guys; Insiteful has a far superior product: with a more complete feature set at a way better price — this whole episode just validates we are on the right track.

In any case, if you're looking for tried & tested form abandonment / lead recovery software built by an expert US-based team, check out Insiteful.co! Don't bother with these other shady folks: come on over to Insiteful, we're giving out an exclusive free 14-day trial—

Just use promo code FREELEADS21 after you sign up / login and your trial will be free — no card required, no strings attached! Give it a try & just ping me here or on Twitter if you have any questions.

Thank you for taking the time to read about this — please do share any comments or suggestions! As always, myself & the Insiteful team are super appreciative of the support of the indie hacker community; thanks y'all :)

_{P.S. If the creator of Responser happens to read this, FYI: plagiarism and trademark infringement is not acceptable business practice, and we will be pursuing the fullest extent of action against your business.}