Results from a viral reel (1.8m views): traffic, revenue & more

Hi everyone!
I launched my first web app lofi.co in mid September (more about it in this IH post), and decided to spend a few hundred dollars in marketing (mainly influencer marketing) to check if I'd get any paid subscriptions and finally validate the product.
One of the reels I paid for went viral and these are the results (for October, which is the month this reel went viral in):

• 120k unique visitors
• $5600 revenue
• 12500 signups
• A lot of feedbacks, which led to the update I launched earlier this month

There were also a few other reels/tiktok videos that brought traffic, but that reel alone most likely represents 90% of it.

There's also a bad side to this experience, which is the fact that the platform was 2 weeks old, therefore, together with the results above, I also had many bug reports from premium users and most importantly I missed out on a lot of conversions due to the platform not having a conversion-optimized copy and on-page marketing and also not having an email nurture sequence.

During November I worked on improving the copy, implementing an email sequence, adding social proof to the pricing page and also updating & improving some of the features. It was definitely a stressing month, and there's still a lot to do and improve, but I'm very excited to see where the upcoming marketing campaign & updates will bring the app.

What do you think about 'viral marketing'? I would love to hear your feedback!