Reuters Press Release: Can You Publish on Reuters? Cost, Rules and Options
Short answer: yes, you can publish a press release on reuters.com. What you can't buy is a Reuters article, and the difference matters more on Reuters than almost anywhere else. Here is how it works in 2026.
Disclosure: I work on RedPress, and we sell Reuters press release placements. I'm writing this because most "publish on Reuters" offers skip the part below about what you are actually getting.
TL;DR
- reuters.com has a press releases section. Its sponsored newswire partner has been EZ Newswire since 2024.
- A release there is your text in a clearly separate section. It is not Reuters journalism and not an endorsement.
- Reuters journalists get releases through wire feeds such as PR Newswire and Business Wire in LSEG Workspace, but a release is not a story.
- Reuters reporting can't be bought. Reuters' Trust Principles are built around independence.
The press releases section
In 2024, Reuters signed an exclusive, multi-year agreement making EZ Newswire its sole sponsored newswire partner. Releases publish at reuters.com/press-releases/<slug>/, apart from Reuters reporting.
When we searched Google in September 2026, releases from that section dated August 2026 appeared in the results. That doesn't mean any specific release will be indexed, and nobody can promise it.
Services that sell placements in this section include EZ Newswire itself and RedPress, whose Reuters placement is arranged through that partner.
How releases reach Reuters journalists
This is the part people mix up. LSEG Workspace, the terminal product used across finance, lists PR Newswire and Business Wire among its news sources. So a release can land in front of Reuters staff and terminal users through the wires.
But landing in a feed is not coverage. A Reuters correspondent decides whether there is a story, and most releases never become one.
Reuters Plus
Reuters also has a branded content studio, Reuters Plus, with a team separate from the newsroom. It is priced as an advertising campaign and labeled as sponsored content. It is a different product from a press release placement, and you shouldn't confuse either one with reporting.
What you're actually buying (and not)
You get:
- Your release published in the reuters.com press releases section.
- A URL you can share and cite accurately.
You don't get:
- Reuters coverage, or pickup by other outlets.
- Guaranteed indexing, a fixed lifespan for the page, or any particular link attribute.
- The right to say "featured in Reuters".
What gets sent back
Wire-style review is strict. Promotional language, investment solicitation (price predictions, returns), unverifiable superlatives and missing attribution are the usual reasons a release gets returned. If your announcement reads like an ad, fix it before paying for the most expensive outlet on your list.
Cost
One vendor page, dated July 2026, lists packages at roughly $750–$1,500 per release. We list our Reuters placement at $1,400 (as of September 2026) with a 7-day delivery window.
That makes Reuters more than twice the price of most single-outlet placements. If you just need a credible financial-news URL, an AP News placement or a Yahoo Finance one may do the job for a fraction of it.
The free route
Reuters covers business by beat and bureau. Find the correspondent covering your sector and region, lead with hard news (results, a deal, a regulatory decision, proprietary data), and be available on the record. A press release attached to a good pitch helps. A press release instead of a pitch rarely does.
Say it accurately
- Accurate: "Our announcement was published in the press releases section of reuters.com."
- Misleading: "Featured in Reuters", "Reuters reports" or an "As seen on Reuters" badge.
The complete guide, with a routes comparison and a wire-ready release skeleton, is here: Reuters press release: cost, rules and options. And our Reuters placement page spells out what is included.
Question for the group: for those who've paid for a Reuters placement, did it change anything measurable, like investor conversations or enterprise deals? Or was it mostly a logo moment?
