Revenue projections and company valuation

Revenue forecasting can be extremely difficult until you've actually started selling your product. In the early stages of any business, it's impossible to know what your revenue growth will look like in 12 months.

There are a few things you can do to narrow it down to something realistic:
- Make sure you know your TAM
- Understand how long it takes to close a customer
- Know what your target market is willing to pay and understand their behavior (B2C churns at a higher rate than B2B).
- Make sure you prepare several different projections. I like to create 3 or 4 from the worst case scenario to the best case.

Here's a template based on how we do revenue projections at Wavve. The categories and values are just placeholders, so feel free to make a copy and play around with different figures.

https://docs.google.com/spreadsheets/d/1DK6ub2dUMscA93S6oJpiZr-OSlx3D9_H9zSXvYjzf1U/edit?usp=sharing