Hello guys,
I made my e-commerce website recently. It's called Dynasty Karakul and sells handmade, traditional hats and caps based from Pakistan.
Here is the link - https://dynastykarakul.com/
Please share your thoughts/suggestions.
Thanks,
I think it is a great layout but I got stuck on the most important spot. At the checkout screen it gave me an error that 'no shipping method was selected'. Wouldn't let me complete the checkout process even though I completed all the info.
One other business suggestion, I believe that there's a market for what you're selling in many regions around the world. I would suggest looking into 3rd party logistics providers in different regions where you believe your product would do well. Shipping the material in bulk to a country one time, then having the 3rd party logistics company (3pl) place it into inventory and fulfill from there would be ideal because instead of paying shipping costs for 1000 hats, you pay international shipping for one shipment, then just domestic shipping thereto. Best of luck !
Great idea. Thanks for this. Can I get your Twitter or email to contact you away from here?
@waqar911 Hi Waqar, my twitter handle is the same as here @MillCityPhoenix . BTW, you will probably see me mention this in a lot of my posts, but I just read the book The Lean Startup and it really opened my eyes. You should check it out. One of the things the book suggests is to to test out your ideas before spending money/time on them. So the author suggests split testing and smoke screen tests to validate your idea. So if you wanted to test out my suggestion, you would do something like this...
Research the real cost of getting the material over to the market of your choice (lets say USA). Research the fulfillment costs (warehousing and shipping on your behalf from warehouse to end user). Then when you understand those costs, create an ecommerce website with your products, but offer them in that local currency at the local market prices. Let's say $20 USD each and $5 domestic shipping costs. You then take out google ads to obtain clicks to your website. When the end user clicks to add to cart - track that click via google analytics - google optimize - google tag manager (or the analytics platform of your choice). Lets say you buy 1000 clicks for $50 usd. Let's say those clicks get used up in 1 month's time and out of the 1000 clicks to your website you get 50 clicks to add to cart... well then you could reasonably conclude that with $50 in advertising you could generate $1,000 in revenue per month. Based on this forecast and incorporating the costs you've calculated - would it be worthwhile to enter this market?
How to optimize the price? Well lets say one month you got 50 clicks to add to cart at unit price $20. What if you change it to $30? Do less people add to cart? What does your revenue profit look like then?
So in the book they suggest this concept of split testing where via google analytics/tag manager - you can display different prices to different people. So out of that 1000 clicks you can show half of them $20 price and the other half $30 price and at the end of the experiment you can make a determination what the optimal price is.
Now I said you shouldn't put too much time and work upfront - so what happens when the person clicks 'add to cart'? Well you can display a message that the product is coming soon to that market like 'coming July 2021'. Then give them a chance to put their email to sign up for when the product is coming.
Then when you are ready to launch in that market - you already have an email list built.
I see a lot of people trying to sell mass manufactured stuff on ecommerce sites and that is highly competitive and I believe a lot of scams there. But if you have access to authentic hand made pakistani attire - I believe you could find people who would want to buy in many markets.
I am currently working on launching 3 websites to test out/validate some of my ideas. I have not implemented all of the ideas/advice I provided above. As I go through that learning process I will share my results. If you pursue any of those approaches - please share your learning especially around analytics and split testing. I will be curious to watch and learn.
Best of luck with your endeavor!!
Forgot to mention - when you are trying to decide which words to use for google ad words - check out Google Trends. You can compare different search terms to each other. Doesn't show you exactly how much it is searched, but shows you a relative scoring of how popular it is over time (sounds complicated but if you check it out you'll get it). You can filter by region. So you could compare 'buy fez cap' to 'buy pakistani clothes' to see which one is more popular. This might be a way to find out which countries actually search for these items the most
Hi Waqar,
Positives:
Improvements:
Hero section:
Heading => "We make Pakistan's best cultural hats"
Paragraph => "Our caps are hand-made with a rich touch of culture and tradition"
CTA copy => "Want to try some?"
The background image does not build trust. Use an image of real person / persons showcasing the product or the type of hat you are selling.
The suggestions are quick thoughts. You can improve / refine them later.
thanks a lot
It's nice, I wouldn't immediately know these are hats, is there a better way to photograph them that sends a warmer message? It could be me and ok, but I have a feeling some other photo can get a better emotional connection and probably lead to me sales
Also if it's international would be good to show local currencies to people, if it's just for local it's fine
thanks