🌟 [roast me] need feedback on our pre-launch landing page

Hey I made a video to go over your landing page hope you find it useful

Hey everyone! We greatly appreciate your comments and your time. Your valuable feedback has helped us improve our landing page. We acted immediately and made some changes to it. Thanks a lot for your detailed comments again! 🙏🏻 @orliesaurus @NickFreiling @A_Abraham @Zwei @prateekrmathur @palmik

I like all of this except the first frame. IMO, the best frame is the one with header "Communicate and engage with your users," and this (or some variation of it) needs to be at the very top.

Headline/Subheadline:
The verb “orchestrate”is a vague action word and leaves a lot up to interpretation. I think I get that there is a reference to the product name “conductor.” But err on the side of being as direct as you can out of the gate.
On the sub headline I wanted to understand the payout:
“Producter helps …., so that…..”
Example (building of the previous comment): “Producter helps product teams X, Y, and Z, so that [outcome].

Also, it appears that your product is a product management tool that allows for visibility out to people not on the immediate team. If that’s the case, who are the “fans?” Your customers’ users? Social followers? Coworkers? (I’m fans of my product team)

Ok, now for the good…

Nice fresh design and clean layout—all things you would expect for a solution in the product management space.

I like the social proof for people on the waitlist, but think that might be more useful on the page as opposed to pop in.

I think your radial graphic is a strong reference that supports the pain point of inputs/feedback living in these source and the need for a simple solution to bring that together. That section is strong. Put your logo at the center of that and eliminate the whitespace below.

I like the aspect of product management tool that allows teams to give updates on progress to customers. Being able to follow progress and closing that feedback loop feels nice for an early adopter user that’s taking a shot on a new product. If that is indeed a core feature, I’d lean into that. This is product management tool for teams that value transparency and want to build in public.

You’re onto something around transparency, active listening, and creating feedback loops between users and product teams. Maybe you don’t need to help product teams do product/sprint planning better (as explained in the fist half of the page), you just want to help them create a better dialogue with their users so that they turn them into fans.

Keep it up!

As I scroll through the page, I get a good sense of what your product does and where it might help. However, that's AFTER I start scrolling. The above the fold content seems particularly ambiguous and poor copy.

• What pain point of mine are you trying to solve with your product? I can get a sense of it later on but not above the fold. I don't want a new way to orchestrate my product. I have a problem and you have something that solves it. The copy on all of the features later on in the page addresses this but not the area which is actually asking me for my email.
• For example, you can put together a better headline from each of your feature points:
  "Stop getting lost in feedback"
  "Manage tasks, not complex tools"
  "Don’t lose sight of the big picture when planning roadmaps"
  "Show your team’s hardwork"
• "streamline feedback, task, roadmap and changelog cycle." -- this short list is ambiguous and leaves me feeling like you're stuffing abstract concepts together rather than describing a concrete product. It could be that the lack of an image of the product above the fold overemphasizes how abstract this is.
• "Producter helps product-oriented teams to streamline feedback, task, roadmap and changelog cycle." -- the wording here seems off. I think it's probably better written as "streamline feedback, tasks, roadmaps, and changelog cycles" or "streamline feedback, task, roadmap, and changelog workflows". The former is talking about 4 different points whereas the latter is talking about 4 different workflows -- the Oxford comma helps both in quickly deciphering intended meaning. Right now it's hard to figure out how to break up the list, in other words: "Producter helps product-oriented teams to task." doesn't work and doesn't sound like the intent.

Beyond that, it might be worth throwing a few more images of the product or even a video/animated gif of it in action (even just a single workflow would be a benefit).

When I scroll, the landing page doesn't load clearly. Have you added effects to scrolling?

I like the look and feel, it's very fresh and modern.

Some feedback:

• Double check font sizes, I felt it was quite small on the "call to action" buttons: https://screenbud.com/shot/2fd3c6c7-004d-498e-8133-81cce1729a15
• Set backup solid color background when you use gradients, especially for when you use it for text. The gradient support is <80% https://caniuse.com/css-gradients
• The export feature is also addressing another concern: The user owns their data, because they can always export, preventing lock-in. This is great and perhaps should be called out.
• I would expect call-to-action at the end -- sign up or joining the waitlist