Roast my lander — a next-generation automation platform

"Developers, marketers and businesses of all sizes"

Sounds like you are trying to please everyone. Who is it actually for? Who does it really help? Who can't live without it? Then talk to just them.

At first glance I don't know what it does. It seems to say that it can automate anything, which makes me distrust it since that seems unlikely for a new product.

What I want to know is:

• How does it compare to other products in the market, like Zapier or Drip?
• Which problems can it solve for me?
• (bonus) what is it's unique approach to the problem? That will help me intuitively understand it's strengths and limitations. Even if it's lacking in features, I will buy into a product if I believe it's long-term vision is compatible with my own.

Very nice design and landing page, congrats. The message is clear thanks to the screenshots from your App. Not any specific feedback, but later you might add more CTA buttons or sections to your landing page. Some people won't scroll down all the way, so you might want to have a CTA below the "Visual Editor" section as well.

Congrats on the launch! Beautiful design, well done.

It took me a while to figure out what your product actually is. I would suggest adding more concrete use cases in your copy

Hey Alexander,

The site looks really good. The design is nice.

I'm a big proponent of automation as well. I'm also a designer/developer working in a startup, so I have some suggestions on your copy, from your target customer.

Headline:
"The simplest way to automate a business".
How have you substantiated that automations.io is "the simplest way"? Who did you compare your solution to? What makes your solution the simplest?

I would stay away from general and/or bold claims unless you've proven them and you can provide your evidence.

If you're truly offering the simplest solution, then use your evidence as a more specific claim.

Also in your headline, "... a business" doesn't feel personalized to me. It doesn't hook me. Right now when I read your headline, I think "that could be the headline of any automation solution, for any automation concern".

Dig into the emotional need that I have as a developer working in a startup. The reason I need to automate is to stop doing mundane manual tasks so that I can focus on growth. I need to stop the repetitive tasks that eat up the time that I should be using to complete a new feature, find a new customer, etc.

Subhead:
What does "next-generation" mean? It feels like fluff. What makes it next-generation? Similarly, what does "kick-starting" my business mean? What point does kick-starting get me to? Does that mean I'll have a fully launched business model? Or, does it mean I'll have just my business idea formulated? This can mean too many things to too many different people, so go for something specific.

Your whole value proposition is to automate repetitive/mundane tasks so that your customer can focus on the more important stuff. Write your copy based on that.

Hero screenshot:
I think your "Visual Editor" screenshot shows the product's benefit better. It's a visual way to automate your workload. Your dashboard screenshot is nice but it's just another screenshot of a dashboard. Almost every product comes with a dashboard. Show off your secret sauce as early as you can.

Your 3 main bullets are feature/keyword based. Try to pull the benefit out of them.

"Startup Automation" - What benefit are you providing here? Faster Growth? Sanity? Being able to focus on customers? Staying out of "the weeds"?

"Development Platform" - Same question. What do we developers love? Control? API Access? Integrations?

"Marketing Automation" - Increase conversions is a nice benefit. More customers?

Visual Editor:
"A simple and easy to use editor to design automations." Relative to what? How can you prove this? What seems simple to you may be overly complex to me, especially since you're building this. Rather than saying it's simple, focus on a benefit of using a Visual Editor.

I'm going to stray from my normal advice a bit here but your next few bullet sections need something to spark interest.

"Drill down into details" - That is not something that people would generally say out loud when they talk about a product they want.

I would either pull out a benefit or add some intrigue here. An example that I can think of is when Redux and Redux DevTools came out and people talked about how you could do "time travel".

If you changed it to something like "Automation Time Travel", I would immediately want to know what that meant.

I also think it's a great feature that you can restart an automated process from any point.

"Monitor every execution" - This isn't very exciting, especially when you mention thousands of executions. Your bullet points are good though. The benefit here seems to be the amount of control you have over each execution. Monitoring isn't a benefit, it's a job.

At the bottom, "Ready to automate?" feels very passive. Attach something to this to make them say yes. Something along the lines of "Have some tasks that you wish were automated?"

Finally, your CTA's are different. In your header, it's simply "Sign Up" and it's a black button. At the bottom of the page, it's "Start Free Trial" and it's purple. You should use some continuity to strengthen the call to action.

Again, nice design. I like the idea. I signed up. Good Luck!

Great home page. Maybe a real example of automation could help to understand what you can achieve with the tool.

The product looks so dope. The only thing that gives me pause is that, as a developer, I’m not sure I would want to store my business logic on a proprietary platform and lose the flexibility of a real programming language. Maybe this product is not meant for me or maybe I just haven’t thought of the use case that would fit me. So I guess maybe a section that describes different real world use cases for different types of users would be helpful.

I can't find any price details... and that makes me less interested...