I don't have much experience setting up landing pages but I'm putting this one up and I'm thinking of running a Facebook ads for it. Do you think it will convert and what should I improve on.
Letternerd.com
Congrats on launching it!
It is very wordy, and I got tired of reading pretty quickly when I wanted to get a quick idea of what you do.
I got very confused when I got to "Obhox vs Hiring in-house Specialist"
Who is Obhox? Is that you? Why is the domain letternerd then?
The over the fold area seems clean and I understand the product offering. The logo seems a bit cheap, and the Favicon is weird. I also feel like you are wasting your best real estate by showing that simple rocket ship icon.
It looks super awkward that in the Our Services section, the texts start at different vertical levels. Also, the icons look a bit dull. With better, colorful icons, this would look a lot better.
The Why Email Marketing section seems unnecessarily long. If I'm reading a pitch about email marketing service provider, I think you can assume a bit that I already consider email marketing a valuable tool. Also, this area looks visually very dull.
"Obhox vs Hiring in-house Specialist" - What is Obhox?
That "runs on unicorn platform" thing at the bottom looks like you are using some free website builder, which is a not a good or professional look.
I don't understand the pricing samples. Are you saying that you are offering me to hire a specialist for $5500 per month? Or that without using your service, this is how much I would pay? This is just confusing.
Also, your entire sales pitch comes down to "we can do your email marketing, trust us bro". There's nothing to indicate that you know what you are doing, not a list of references, no sample email campaigns, no background information, skill sets or previous work samples of your founder or team members.
If you are asking me to pay you $1250 per month, I want to see evidence that you are worth that money. Right now, I don't see that.
I would advice against buying any ads to promote it. Instead, invest into making the landing page better first.
Speaking here as a revenue growth strategist for startups. Please please please, have a call to action other than "contact us" as your main call to action!
Your priority, at this point, especially if you plan on running facebook ads on it, should be to capture data quickly and effectively as possible or to get them to start using the product as soon as possible.
Product not finished yet? Just make it super easy for users to give you ONE piece of information (a little piece of commitment) before you ask them to do more.
What is that one piece of information? Their email address. Have an email input and a quick submit button and make sure you follow up with an automated email sequence (I love Mailerlite) that asks people to do anything else. But at least you know that you have their email address and that there was some sort of an initial interest that you can start building upon.
Congrats on putting it together, as you don't have experience, you still did a great job. Here are a few takeaways.
As pricing is quite high, I can say it wouldn't convert any leads.
I would save the money and higher a professional to fix those issues for you.