I just rolled out our new landing page for a Music Tech product I'm building and would appreciate any feedback!
Key Questions:
Clarity & Impact: Is it clear what the tool does? Thoughts on the concept as a whole.
CTA & Design: How's the call to action? Do the colors resonate?
I'm pretty early with the MVP, so I wanted to get something out there to start.
Thank you!
The main issue is when you land in the page, there's a lot of text. I get overwhelmed as a user (cognitive overload bias). Better to work on a lighter hero banner, with a simple value proposition, two or three lines of text clarifying what you do (What's in it for them) and a call to action. Not having a clear call to action within the first scroll may increase the bounce rate and you may be leaving a lot of users on the table.
Brand identity-wise, I believe you are in the right direction, it can be improved and better defined but definitely looks harmonic.
Hey, thanks so much for your feedback! I can see how the top half is too busy/too much text. I updated to a hopefully more succinct headline, "Elevate Your Compositions: Real-time AI Guidance Tailored to Your Creative Vision." It sounds like it would make sense to move the screenshot to a feaures section down the page after the CTA,
I am also updating the color scheme, but I am glad to hear it is close to the right direction. I genuinely appreciate your input—many thanks!
I am probably not your ideal customer, however….
I find the homepage colour scheme too sombre. It feels deflating, whereas the best home page experience would be the opposite.
The headline is too obscure and not sufficiently compelling. Instead of :“Compose, Visualize, Iterate: Where Your Musical Ideas Take Form“, this part of your sub-headline carries more interest: “Reception AI helps you craft the story your composition is telling“.
Even then, you are not selling clearly in a succinct headline the benefits users would get from your product. Getting the language right and being able to communicate your offering in a way which resonates with your customers is a crucial “stay or go” decision for site visitors.
This article by Matt Lerner is a very useful explanation of why the language you use needs to fit the market you are trying to sell to:
https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds#how-to-find-the-language-that-picks-the-lock-or-why-nobody-wants-your-all-in-one-solution#introduction
To answer your questions directly:
“Is it clear what the tool does?” No.
“How's the call to action?” There’s nothing to persuade me to take any action - where’s the incentive?
“Do the colors resonate?” No.
Overall, I find myself asking: “Why would anyone buy this?” What exactly is the value it brings to me, and how much will I have to pay for it. There’s no mention of either tangible benefits or price.
Hope this helps.
Thank you! I can see now how the colors can read as somber. I will look into brightening them up.
Also thanks for the insight on the copy, it's still very early days with my MVP and it is helpful to know what is at least close to clear.
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