Roast my landing page 🔥

Hi Stanislas, it's actually funny. I randomly clicked on your post to look at the landing page and roast it a bit, but the product you provide is actually interesting to our company at the moment ;)
So, I am looking from a perspective of a person, who is interested in the product. And I would say it's good, because I told my team and we are considering using your service.
Great work!

My 5m thoughts

Good:

• The value proposition is super clear. As an impatient bootstrapped founder, I would have immediately clicked the CTA if I didn't already like my logo.
• You have good social proof, I like the logos you chose to highlight.

Not so good:

• Too much space given to a video of just a person talking. It feels like an ad ... but I'm already on your marketing page.
• The first few logos presented confuse me ... the full-color social proof gallery farther down the page is much better.
• IMO the grey/purple icons in the "Why Us" section are not very attractive. They make me question how good you are at design.
• Some weird / off-putting language like "Pay the fee and fill our powerful form" ... people don't get excited about fees and forms! I'd suggest something like "Tell us about your logo needs"

Other:

• "More than 3000 logos designed in 2022" this is crazy impressive and you should highlight it more!

Looks great to me Stan, However, My background is Audio engineering so I will speak to that. The audio quality of your microphone lets things down somewhat. It's just my opinion that you may benefit from opting for a hands-free mic. Perhaps a shotgun mic or even a good lapel. You want the audio to be bright and clear with crisp tonal transience that captures the detail of your friendly voice.

Great work! Hope this helps :)

I will comment on the design. Since you're providing a design service, I think every detail matters here in creating the impression of a high-quality service.

• Line-height. Pretty much every text element could use a bit more breathing room by increasing the line height. This makes it easier to read and looks cleaner. This is especially noticeable inside "How does it work?" section. Headings there have line-height: 1. Increase it to 1.25 and for smaller text to 1.5. The bigger the text, the smaller the line height you can make, so for your H1, line-height: 1 is fine. Also, headings here are just divs so to improve your SEO use h3.
• Icons. Inside the section "A logo agency that is just better" that gray with purple combination looks a bit washed off. Just doesn't look right to me. Not sure what to suggest, would need to play around with your color palette to get a better look.

Overall, looks great, and your collar palate contributes to a high-quality, premium feel.

First off, great work @Stan_Pietra on getting this out there! I really dig the concept and design. Much of the feedback I provide below is about improving what is there which is a compliment to the work done thus far. You’ve tackled a lot of the low hanging fruit so now it’s about polishing 👏

Let’s dig in.

Landing page
- Pre-scroll: The nav items are very dark, I would consider lightening them to about what they are on hover and I would maybe just make them white on hover so they have maximum contrast. Whatever you decide to do, I would make this consistent in the footer as well as they are links there that either have no hover state (Privacy Policy, TOS) or are brand color on hover (Process, Pricing, etc.)
- On scroll: Log in button hover state is still the same as pre-scroll so it ends up with a white background and no clear outline around the button. Maybe a border to outline it could work here?
- The subheading has one bit that feels disconnected to me “all without the hassle of standard processes”. I like the idea of removing the hassle, maybe another way to say this is something along the lines of “Flat-fee pricing, unlimited revisions, and unique, expertly designed logos in 48 hours or less, hassle-free.”
- The logos underneath may need a tiny bit of context, something like “our clients love us” or “trusted by companies like”, etc.
- This next thought would disrupt your flow a little but it could help with conversions: I might show “recent work” right below the hero and push the “why us” section beneath it. The design of this in my head is probably horizontal, not very tall but big enough to make a splash, and it would show at least 4 recent logos, maybe more. To me this is proof of talent since that’s a part of what you’re selling here. “Let them see this is the kind of unique logo you can have in 48 hours, see these other people did it”. This would not remove the “recent work” section later, that should stay there since it serves a different purpose.
- Agree with @RichardGao on the video notes. I would also add that it could be more interesting and on brand if you were to cut away to some of the logos that have been made (perhaps with a little animation) while you talk underneath. That would really illustrate the point.
- Some hover/focus states on buttons are missing and may be helpful. The ones I noticed are “Expand to see all”, “See all recent reviews” and “Contact us”
- The headings in the “Process” section feel really small and the light height is tight. The font color here is also hard to read. I think you will get the clear distinction you’re looking for by increasing the heading size and changing the font color to white. And if you need even more distinction between the steps just give yourself some more space between each step.
- In the “We are” section I would probably list the file formats you intend to deliver or at least examples of the ones you usually do. Right now it feels ambiguous and in my experience with logo design people like to know this stuff up front. It may also help to clarify what the refund guarantee is (“100% happy or your money back”) and what unlimited revisions means (“we keep at it until you’re in love with it”).
- Try reversing the pricing table, even if you have to A/B test it. You may get more conversions with the premium.
- For the clients section, consider throwing in the logos these clients got from you. That may lend more trust to the process. And the potential customer might have seen the logo and liked it which builds trust.
- There is a lingering quote in the “still have questions” CTA in the footer after the word “today!”.
- Privacy Policy and TOS are not linked to anything (yet?)

Sign in / up pages
- May have a placeholder where the “sign in to scalelogo” is. Feels like an image is meant to be there
- The logo in the top left seems very small here, about half the amount of the landing page. There is also a logo on the sign in box so may not be needed?
- General design language here feels very different than the landing page. Typeface, font sizes, brand color is slightly different, etc.
- There is a sign in / sign up button combo at the top right and then they are repeated in the sign in box, may not need the ones in the top right.
- The sign in / sign up links in the box have the design of a button which in this context may be a bit confusing to the user since they are putting in an email & password, then being asked to take an action. They may see these links as 2 potential actions related to the same entry when these links are actually meant to switch between 2 different pages (sign in or sign up). The common pattern here is to design them more clearly as links (like the “Forgot Password?” and separate them somehow from the entry (a line divider for example) so the intent is more clear to the user.
- There are some accessibility items, I won’t go into all of them but I would at least note that the inputs themselves, buttons, etc. could have some focus effect since the outline is being hidden. And links being underlined are also helpful.
- Semantically, buttons should be <button> and links should be <a> but the buttons are <a> here. I think this is built on Softr, right? I haven’t used it but I wonder if this is something you can change there.

All in all, really good stuff! Excited to see where this goes.

Hope this helps!

Much more of an improvement from the copy!

Only 2 things:

1. Video has odd pause at the end. Say "want to know more? Tell me what kind of company you are at: <contact info>" then have an outro that fades out"

2. "How does it work section does not need the weird number images. They just make things jarring. Just normal numbers 1. 2. 3. should be fine.