Roast my landing page...

Hey @rmarlow. I'm a senior UX designer. Overall, the look and feel is great, and the page feels modern. However, there are areas for improvement that I've highlighted below:

1. Accessibility:
The contrast of the text with the background in the hero area, i.e. white on a light gradient seems like it doesn't meet the WCAG Accessibility guidelines. It may either benefit from dark color text, or maybe making the gradient colors a little darker.

2. Alignment:
The 'Start Now' button doesn't seem to be aligned with anything. The text above is left-aligned, making the left edge a very strong visual anchor, so, the button should be aligned with the left.

3. Navigation:
The labels of the navigation seem a little weird -- "Different" is an adjective, whereas the others are nouns/verbs - they should all be a bit more consistent. The other thing about the navigation is that when I click on one of them for it to scroll me down, the navigation now is no longer there for me to click and go to another section. The navigation should be sticky, so as to be available to the user at all times.

4. Imagery:
The imagery on the page, overall, looks a bit generic. The hero illustration is a generic illustration, and then the 3 images under "How Last Plannr changes your life" are trying to show a preview of the product, but are not close-up enough for me to see what's going on. Similarly, under the heading "What makes Last Plannr different?" does the image need the blue background and the additional text "the best way to accomplish goals"? i.e. that makes it two headings there, competing for attention.

5. Pricing Table:
The different heights seem a bit off. They could potentially be the same heights with the middle one being made prominent by other means. Size isn't the only way to create emphasis.

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I am a Senior Lead UX Designer at Autodesk (the company behind AutoCAD, 3D Studio Max, Maya) and have previously worked on products for General Motors, Toyota and many other SaaS products. I work on freelance projects on the side. If you're interested in getting design services, please feel free to reach out.

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Hey @rmarlow. I'm a senior UX designer. Overall, the look and feel is great, and the page feels modern. However, there are areas for improvement that I've highlighted below:

1. Accessibility:
The contrast of the text with the background in the hero area, i.e. white on a light gradient seems like it doesn't meet the WCAG Accessibility guidelines. It may either benefit from dark color text, or maybe making the gradient colors a little darker.

2. Alignment:
The 'Start Now' button doesn't seem to be aligned with anything. The text above is left-aligned, making the left edge a very strong visual anchor, so, the button should be aligned with the left.

3. Navigation:
The labels of the navigation seem a little weird -- "Different" is an adjective, whereas the others are nouns/verbs - they should all be a bit more consistent. The other thing about the navigation is that when I click on one of them for it to scroll me down, the navigation now is no longer there for me to click and go to another section. The navigation should be sticky, so as to be available to the user at all times.

4. Imagery:
The imagery on the page, overall, looks a bit generic. The hero illustration is a generic illustration, and then the 3 images under "How Last Plannr changes your life" are trying to show a preview of the product, but are not close-up enough for me to see what's going on. Similarly, under the heading "What makes Last Plannr different?" does the image need the blue background and the additional text "the best way to accomplish goals"? i.e. that makes it two headings there, competing for attention.

5. Pricing Table:
The different heights seem a bit off. They could potentially be the same heights with the middle one being made prominent by other means. Size isn't the only way to create emphasis.

---

I am a Senior Lead UX Designer at Autodesk (the company behind AutoCAD, 3D Studio Max, Maya) and have previously worked on products for General Motors, Toyota and many other SaaS products. I work on freelance projects on the side. If you're interested in getting design services, please feel free to reach out.

shajeeaijazi

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3 years ago
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