18
46 Comments

Roast my landing page 🔥🚒

My app is almost ready for beta users, so I shipped a landing page to start growing the waitlist.

It's simple, but I wanted something so I could start sharing the product. It will evolve.

https://usestellar.com

Would love any feedback!

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on December 2, 2022
  1. 5

    Love the animations! I would look into the color contrast on the page to make sure its accessible to all users.

    1. 1

      Good call! I just updated it. 🙌

  2. 4

    Aesthetically pleasing, but I couldn't quite tell what you are selling/what does your product do?

  3. 2

    Hi Dylan, here are my comments:
    The design looks clean and modern, is pleasing to the eye. But for a landing page, maybe there should be more details about the product, or about how it compares with existing similar products -- or more illustrations about why one should shift to your product.
    Hope this helps. :)

  4. 2

    Hi, I think some description is missing about why the customer should choose your product and not any other. The general idea is that there is not enough information about the product.

  5. 2

    I love the style and layout, especially the animations on the cards.

    But it is difficult to understand how this will help PM work aside from the project management aspects of it. It doesn't seem to differ from something like ClickUp or another Project management system.

  6. 2

    Very Slick! I do think it could be improved by tapping more into the problem that your target users have, and communicating what your product can do to solve that problem.

    I see a lot of cool sounding features, but what does this product enable me to do that I couldn't do previously?

    Good luck and hope this helps

    1. 1

      Definitely helps! As a designer/developer my mind goes to the "cool sounding features" first. I need to shift my thinking from making to marketing.

  7. 2

    Love the aesthetics, especially the animations. Only issue is that the site is a bit vague of what exactly the app is supposed to do.

    Honestly, if I was a potential customer, it would have made no difference if you had the animations or just had static images from some stock icon site.

    I think you could make things much more clear by making a short video demonstrating all of the features mentioned below.

    If you have a version that works now, you can simply record yourself with screenshare and upload the video on there.

    Once potential customers see how exactly the app works, it would make them much more likely to sign up.

    So far, I think that although pretty, the animation boxes don't provide enough info.

    Regarding feedback, I'd love some feedback on my site to once I release as well. If you've got the time, give my product Evoke a follow https://www.indiehackers.com/product/evoke

    Good luck!

    Also, feel free to connect with me on twitter as well: https://twitter.com/TheRealEtch. I also post a lot about Evoke on there.

    1. 1

      Hey Richard, thanks for taking the time to leave some feedback!

      I like the idea of adding a video. That plus some copy changes would probably be enough for now while I continue to focus on the product for a few more weeks.

      Followed ✅ Let me know when you launch your site!

      1. 1

        Thank you! I'll post on indiehackers and every other social media channel once I launch. Feel free to DM me your link once you launch and I'll support it.

  8. 1

    If possible can you show a preview of your software in action as if a customer was using it? If its not totally built yet fake it until you make it.

    Steve Jobs had to follow specific button presses when first presenting the iPhone as it would crash and wasn't finished, but he made it look great.

  9. 1

    It looks great for a pre-launch. Maybe do a light version and try a/b... Loving it.

  10. 1

    Too dark and sad :)

  11. 1

    Hey Dylan, great platform! I felt you could add more on the About page. And yeah loved the animations!

    1. 1

      Thanks for the comment Arthi

  12. 1

    Very nice landing page Dylan. Did you implement and host all by yourself or did you use some tools like carrd or webflow?

    1. 1

      It's a custom page I designed in Figma and built with TailwindCSS.

  13. 1

    Please add more info in the footer.

    1. 1

      @abu_hayat What info do you expect to see in the footer? I have added the Privacy Policy and Terms, which was previously missing...

      1. 1

        Awesome, 2 more social media links

  14. 1

    wow. theres not much to roast my guy, thats amazing. Can you please share on how you built it to have such beautiful dynamic sort of interactive animations? i'm new to all this and have very little technical knowledge but am learning!

    1. 1

      Thanks @xaC! I created these first as static images in Figma. Then I used CSS to animate most of them.

      The last 2 cards were tricky and I ended up making the animation in Figma -> recording it from the prototype view with CleanShot -> Swapping from a static image to a GIF on hover with JS.

      I would take a look at http://rive.app - I haven't used it yet, but I've been seeing a ton of awesome animations created with it shared on Twitter.

  15. 1

    Very spot-on UI. loved it. just one suggestion reduce the white space between the hero text and the header. for me on mobile the "request early access was hiding"

  16. 1

    Animation looks cool. But you probably want to add more detail to describe your features. Not much user would put their mouse on your page card to wait for the animations. You have to make your features LARGE and clear. Right before they close the page.

  17. 1

    Headline needs improvement. This is the section EVERYONE will read...

    The product management operating system

    That tells me nothing. What's in it for me? What do I get by using this tool? Do I make more money? Do I save time? ...

    By way of example, see on my landing page how I talk about the BENEFIT first. This captures attention way better than just stating what the software is.

  18. 1

    Beautiful!

    As a prospective customer, two things I think it'd be worth improving:

    1. Add in some social proof. Whether that's early users, logos, or even just why your own background makes you likely to have built something special.

    2. I get that you're pitching primarily to "product" people who like features, but IMO you're making visitors do a lot of heavy lifting to work out the benefits themselves. I would try combining feature + benefit. Especially in the card sections.

    For example, why would someone want to "Capture feedback, ideas, and insights from your colleagues and customers" ? Lead with that.

    1. 2

      Thank you for the feedback, Louis!

      1. Totally agree, I've been stuck on how to do this before having customers. I really like the idea of adding more on my background as a temporary solution until there are logos / testimonials.

      2. That seems to be the main feedback here. I'm going to go back to the beginning with the copy and try to approach it from this perspective.

      "Capture feedback, ideas, and insights from your colleagues and customers" should talk about how product insight comes from a number of different sources at SaaS companies and is tedious to manage. Some initial ideas:

      Gathering product insights from all of the tools your team uses is inefficient. Consolidate product feedback and requests into a single inbox.

      Give your team and customers a direct line to your product team by pushing insights from your existing tools and workflows into one central location.

      I'll keep working on that... 😃

  19. 1

    At first glance, it looked like a UI kit solution you are selling, perhaps similar to Tailwind.
    Your caption doesn't really help explain what exactly is the solution space.

    I would try to go into more depth on your solution, how it works, and who this is intended for.

    On close look, it looks something like a ClickUp + Canny product.
    Actual visuals of the dashboard will help visualize the product better.

    Good Luck!

  20. 1

    It looks fantastic - congratulations! My only thought would be to think hard about what your key point of difference is vis-a-vis the competition, and clearly highlight that on the landing page. Best of luck!

  21. 1

    Hi man! I think you need a logo! Go check out scalelogo.com I think it will be a great fit for your company 🙂

    1. 1

      I actually worked with Louis on the first version of the logo, but ended up going a different direction. I am using the font that Louis picked out in the current version.

  22. 1

    I gotta say landing page looks amazing. I loved the logo. Nothing to roast! but just a question, any reason login page come with a different background color?

  23. 1

    When you try to log on, you see dots in the password field, which looks like the password is already in. Strange design.

    1. 2

      ✅ Removed the placeholders

  24. 1

    For me, they privacy policy is a must. It's missing I think. I won't provide my email unless I know who stays behind the screen.

    1. 2

      Thanks for the comment, Piotr. I have added the privacy policy here: https://usestellar.com/privacy

  25. 1

    You completely tricked us!
    You knew your landing page was nice...lol
    Looks Great!

    I think if you just naturally let it evolve as new ideas come to you, you'll have something really special.

    Thanks for sharing!👊

  26. 1

    The design is top notch. I understand the main features of the product (I have worked as a PM in the past). The main feeling I have, is that I'm left looking for a "read more..." link, but that link is nowhere to be found. I think each of these cards should have a link that goes to a more detailed page that explains the feature.

    Specifically regarding the first card - I think all those logos are meant to suggest that I can replace all those products with Stellar. That is neat! But I feel like the word "replace" or something along those lines, somewhere in that card's heading would help? At first sight, seeing all those logos, I thought this was a SaaS Subscription Management Software :-D and the heading "Capture feedback, ideas, and insights from your colleagues and customers." doesn't really explain why the logos are there.

  27. 1

    I see you're a designer for ConvertKit by day so no wonder the visuals are dope. Kudos.

    You might consider refining the copy and adding UI screenshots of the product. WIP works too.
    I have no idea what the headline means and why would I care. I good trick is to imagine sending a pitch email to a stranger explaining the startup. That's the copy

    1. 1

      Thank you for the kind words and feedback, Oleg! That's a very helpful tip. I will give the pitch email a try...

  28. 1

    Hi Dylan,
    Landing looks really good, love the simplicity and the hover animations.

    • There are 3 different CTA button colors, light green for "request access", blue on hover for log in, and red on subscribe modal. It would be great if you could make this more consistent.
    • Subscribe modal adds vertical scrollbar for some reason.
    • It's a bit jarring that website goes from dark to light mode when clicking the log in button, would be great if the dark mode remained consistent.

    Good luck with the beta launch, looking forward to seeing the final product.

    1. 2

      Thank you for the feedback! All good points. I just updated the top button to be green on hover instead of blue.

      It's a bit jarring that website goes from dark to light mode when clicking the log in

      Totally agree! I went back and forth on this - whether to implement light mode on the marketing site or not. I decided to leave it dark only as that fits the brand more. The app will default to dark mode eventually.

  29. 1

    This comment was deleted 3 years ago.

  30. 1

    This comment was deleted 3 years ago.

  31. 2

    This comment was deleted 3 years ago.

    1. 1

      Thanks for the comment. Good call on the terms, I've added both of those to the footer.

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